About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.
Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.
Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.
Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.
Why Marketers Must Create Partnerships To Succeed In The Future
The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital...
Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke...

Assessment: The Cross-Channel Campaign Management Playbook
This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

At Influence, we definitely agree with the POC that optimization should be a core competency. Our team all has more than 10 years of big agency experience at shops like Digitas and RazorFish, and...
Tools And Technology: The Social Intelligence Playbook
With the incessant growth of social networks, more and more businesses turn to listening platforms — technology and services vendors that help companies manage, learn from, and measure social...

Executive Overview: The Customer Analytics Playbook
A step change in the availability of customer data is providing firms with their biggest opportunity yet to understand their customers. However customer analytics practitioners have been shaken from...
Very timely research. We've been discussing this on our Customer Advisory Board. Having granular insights from all the touchpoints to support customers and prospects is becoming mission critical.
Forrester conducted an online survey fielded in January 2013 of 14,228 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...
How Nine Vendors Stack Up In A Constantly Changing Market
In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

I'm fascinated by what new devices — like the Kindle Silk or even Lowe's deployment of iPhones — will do to customer intelligence (CI). What do you think?How will these devices change the practice of...
Many companies personalize products, offers, content and communication in order to treat customers uniquely, to make them feel special and encourage them to spend more. They rely on various...
Processes: The Market Insights Optimization Playbook
Digital disruption has created an environment in which customer and competitive change are happening at much faster rates, leading stakeholders to increase their demands for more innovative, agile,...

Fatemeh, Very well done CEA Wave! CEA is the future for MSP/digital agencies. Agree with your observations that their is a long road to maturity with the larger, well entrenched providers in...
After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
Web Analytics Is No Longer Adequate To Support Data-Driven Marketing
Interactive channels continue to prove their worth for revenue generation and customer engagement, but the growing complexity and volume of digital interactions cause analytics challenges....

Leverage Social Data To Elevate Customer Intelligence
Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not...
Landscape: The Personal Identity Management Playbook
Although widespread adoption of personal identity management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms ranging from...
