Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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35 results in Everything

  • Past 18 months
  • Customer Insights
  • Marketing Methods
  • For Customer Insights Professionals

    Report:Enable Loyalty Program Success With Sound Processes

    Processes: The Customer Loyalty Playbook

    Loyalty programs promise to increase retention and satisfaction, but they often fall short of delivering results because they lack an innovative strategy to set them apart from the competition. This...

    • Downloads: 873
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  • For Customer Insights Professionals

    Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

    This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

    • Downloads: 168
  • For Customer Insights Professionals

    Report:The Customer Loyalty Ecosystem

    Tools And Technology: The Customer Loyalty Playbook

    Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...

    • Downloads: 1942
  • For Customer Insights Professionals

    Charts & Figures:TechRadar™: Survival Phase Technologies

  • For Customer Insights Professionals

    Report:Cross-Channel Attribution Puts The Science In Marketing Measurement

    Executive Overview: The Cross-Channel Attribution Playbook

    Traditional campaign measurement focuses on simple, one-sided metrics, often giving credit to the last interaction an organization had with a customer and delivering an incomplete view of marketing...

    • Downloads: 346
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  • For Customer Insights Professionals

    The Customer Loyalty Playbook

    Drive Smarter Customer Loyalty With Customer Intelligence

    Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

    • For Customer Insights Professionals

      Report:Culture, Data, And Technology Are Key Ingredients For Measurement Success

      Strategic Plan: The Cross-Channel Attribution Playbook

      A key piece in cross-channel attribution is developing a strategy that outlines where the organization needs to progress to achieve attribution nirvana. To be successful at cross-channel attribution,...

      • Downloads: 167
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    • For Customer Insights Professionals

      Report:Just Add Collaboration: All Functions Required For Successful Implementation

      Organization: The Cross-Channel Attribution Playbook

      This report, part of the cross-channel attribution playbook, is designed to help firms plan and coordinate activities across roles and functions and to clarify task responsibilities in successfully...

      • Downloads: 159
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012

      Visual IQ Surfaces At The Top Of A Relatively Immature Market

      In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and...

      • Downloads: 662
      • Comments: 1
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    • For Customer Insights Professionals

      Report:Base Your Plan For Intelligent Loyalty On Maturity

      Strategic Plan: The Customer Loyalty Playbook

      Loyalty programs that attempt to implement a cookie-cutter strategy and ignore customer insights typically struggle and usually lack meaningful results. Organizations seeking to build a program that...

      • Downloads: 152
    • For Customer Insights Professionals

      Report:Intelligence-Driven Loyalty

      Vision: The Customer Loyalty Playbook

      This report outlines the vision of Forrester's solution for customer intelligence executives working on driving customer loyalty. Many loyalty programs fail because they focus too heavily on...

      • Downloads: 1383
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    • For Customer Insights Professionals

      Report:Drive Smarter Customer Loyalty With Customer Intelligence

      Executive Overview: The Customer Loyalty Playbook

      Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

      • Downloads: 526
      • Rating:
    • For Customer Insights Professionals

      Report:Revisiting The Enterprise Marketing Software Landscape

      Consolidation And Growth Drive A Dynamic Software Marketplace

      Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...

      • Downloads: 903
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    • For Customer Insights Professionals

      Report:Two Approaches For Socializing Your Loyalty Program

      Direct Integration With Social Channels Creates The Richest Engagement And Data Opportunities

      Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...

      • Downloads: 132
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Loyalty Program Service Providers, Q1 2012

      Epsilon And Kobie Marketing Lead, With Brierley+Partners And Aimia Close Behind

      Companies turn to loyalty program service providers for support across the loyalty value chain — from program strategy, technology, and program management to creative, fulfillment, and...

      • Downloads: 851
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    • For Customer Insights Professionals

      Report:Cross-Channel Attribution Presents A Clear Path To Marketing ROI

      Vision: The Cross-Channel Attribution Playbook

      Today's customers interact with brands via a wide variety of touchpoints and at different stages of the brand life cycle. But companies measure campaign success using last-touch methods that fail to...

      • Downloads: 445
    • For Customer Insights Professionals

      Report:Examining The Member Interactions Of Five Major Loyalty Programs

      Programs Fall Short Across All Evaluation Criteria

      Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...

      • Downloads: 585
    • For Customer Insights Professionals

      Report:Measure The Strength Of The Marketing Technology Stack

      Performance Management: The Cross-Channel Campaign Management Playbook

      The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

      • Downloads: 165
      • Rating:
    • For Customer Insights Professionals

      Report:Rethink Existing Approaches To Embed Cross-Channel Attribution

      Processes: The Cross-Channel Attribution Playbook

      Establishing a cross-channel attribution measurement framework requires a tremendous amount of due diligence, planning, and process across the organization. In this report of the cross-channel...

      • Downloads: 194
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    • For Customer Insights Professionals

      Report:Tackle Behavioral Targeting To Modernize Customer Interactions

      Benchmarks: The Cross-Channel Campaign Management Playbook

      For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

      • Downloads: 639
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    • For Customer Insights Professionals

      Report:Organizing For Intelligent Loyalty

      Organization: The Customer Loyalty Playbook

      This report outlines the organization process of Forrester's solution for customer intelligence executives working on driving customer loyalty. It is designed to help firms use stakeholder mapping to...

      • Downloads: 247
    • For Customer Insights Professionals

      Report:Buyers Want Expertise From Attribution Providers

      Benchmarking: Measure Marketing Performance

      During the recent Forrester Wave™ evaluation of cross-channel attribution providers, we surveyed 34 customers about their cross-channel attribution efforts and their vendor partnerships....

      • Downloads: 155
    • For Customer Insights Professionals

      Report:Move Beyond Campaigns To Tap Hidden Customer Potential

      Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

      • Downloads: 97
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    • For Customer Insights Professionals

      Report:Building A World-Class Loyalty Program

      Continuous Improvement: The Customer Loyalty Playbook

      Successful loyalty programs offer a boost to customer retention, customer satisfaction, and the bottom line. But today, many programs fail to reach success because they haven't mastered even basic...

      • Downloads: 498
    • For Customer Insights Professionals

      Report:Loyalty Program Service Providers Struggle To Delight Their Customers

      In researching the Forrester Wave™ evaluation of loyalty program service providers, we surveyed 94 loyalty program service provider customers about their vendor partnerships. We found that...

      • Downloads: 451
    • For Customer Insights Professionals

      Report:Evaluate And Evolve Your Loyalty Program's Intelligence Quotient

      Assessment: The Customer Loyalty Playbook

      Successful intelligence-driven loyalty involves five major components: strategy, data, customer intelligence, offer management, and measurement. This report outlines Forrester's assessment process...

      • Downloads: 876
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