Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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17 results in Reports

  • Past 18 months
  • Media & Entertainment
  • Media Mix
  • For Marketing Leadership Professionals

    Report:Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

    • Downloads: 37
  • For Marketing Leadership Professionals

    Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

    CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

    • Downloads: 166
  • For CMO Professionals

    Report:TV And Video Advertising Is On The Upswing In 2012

    Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...

    • Downloads: 731
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...

    • Downloads: 2
  • For CMO Professionals

    Report:The New Layers Of TV Audience Insight

    Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....

    • Downloads: 476
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 33
  • For CMO Professionals

    Report:Why Marketers Must Integrate TV And Video Strategies

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

    • Downloads: 760
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

    • Downloads: 8
  • For Marketing Leadership Professionals

    Report:Drive Better B2B Content Distribution

    Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement

    B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While...

    • Downloads: 554
  • For Marketing Leadership Professionals

    Report:Under The Hood Of Social TV: Audio Fingerprinting

    Keeping Marketing Content On Second Screens Relevant To What's On TV

    As social TV continues to grow, so does the number of questions that clients ask Forrester about it. One crucial piece of this multiscreen puzzle: How can marketers ensure that their second screen...

    • Downloads: 342
  • For Marketing Leadership Professionals

    Report:Power Your Brand Ecosystem With Social Media

    Vision: The Social Marketing Playbook

    You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

    • Downloads: 1024
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:How Consumers Find Websites In 2011

    And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

    As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...

    • Downloads: 832
  • For Marketing Leadership Professionals

    Report:Case Study: Mint.com Grows Its Business Using Game Mechanics

    Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

    • Downloads: 362
  • For Marketing Leadership Professionals

    Report:Updated Q1 2012: Use Social Media To Boost Your TV Audience

    Social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what...

    • Downloads: 512
  • For Marketing Leadership Professionals

    Report:Digital Disruption Rattles The TV Ad Market

    New Consumer Viewing Behaviors Force The Industry Into A New Future

    Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

    • Downloads: 208
  • For Marketing Leadership Professionals

    Report:ForecastView — An Overview Of Our Global Forecasts

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

    • Downloads: 1
  • For Application Development & Delivery Professionals

    Report:Early Adopters Embrace Hadoop For Operations And Customer Analytics

    Experiences Of Big Data First Movers

    Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...

    • Downloads: 937
 
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