Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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18 results in Reports

  • J. P. Gownder
  • For Marketing Leadership Professionals

    Report:Mass Customization Is (Finally) The Future Of Products

    Apply The CURA Framework To Build A Winning Customized Product Strategy

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

    • Downloads: 912
  • For Marketing Leadership Professionals

    Report:Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

    • Downloads: 663
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 103
    • Rating:
  • For Marketing Leadership Professionals

    Report:It's Time For Mass-Customized Clothing And Apparel Products

    Product Strategists Must Overcome Three Challenges To Succeed

    It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

    • Downloads: 407
  • For Marketing Leadership Professionals

    Report:Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

    • Downloads: 485
  • For Marketing Leadership Professionals

    Report:Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone

    Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

    • Downloads: 683
  • For Marketing Leadership Professionals

    Report:What QWERTY Can Teach You About Product Strategy

    Path Dependence Matters, But Digital Disruption Matters More

    Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

    • Downloads: 156
  • For Marketing Leadership Professionals

    Report:The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

    • Downloads: 453
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

    An Empowered Report

    Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

    • Downloads: 62
  • For Marketing Leadership Professionals

    Report:Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

    • Downloads: 597
  • For Marketing Leadership Professionals

    Report:Case Study: CNN iReport's Mobile Army Of Creators

    An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

    CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

    • Downloads: 252
  • For Marketing Leadership Professionals

    Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

    • Downloads: 310
  • For Marketing Leadership Professionals

    Report:Appealing To Consumers With Mass-Customized Product Strategies

    Entice Customers Into The Loyalty Cycle

    While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

    • Downloads: 358
  • For Marketing Leadership Professionals

    Report:Introduction To Conjoint Analysis For Consumer Product Strategists

    Design Products Using Feature Tradeoff Simulation

    We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

    • Downloads: 403
  • For Marketing Leadership Professionals

    Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

    • Downloads: 452
  • For Marketing Leadership Professionals

    Report:The Job Responsibilities Of Consumer Product Strategy Professionals

    Benchmark Your Job Duties Against Those Of Your Peers

    Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities...

    • Downloads: 279
  • For Marketing Leadership Professionals

    Report:Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

    • Downloads: 1173
 
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