Forrester's Consulting Services For Consumer Product Strategy Professionals
When Consumer Product Strategy Professionals like you need extra assistance with complex business initiatives, they turn to Forrester's research-based Consulting Services. Ranging in scope from a few hours to several months of active engagement, our services connect you directly with Forrester analysts who answer uncertainty with relevant research, hard data, and expert insight.
Research-Based Consulting To Solve Your Biggest Challenges
Our rigorous methodologies are informed by more than 28 years of experience in helping Consumer Product Strategy Professionals make smart, confident decisions that improve their companies' performance. Forrester's analysts enter into consulting engagements with a deep, immediate understanding of your business environment and challenges — delivering faster, more cost-efficient results for you. Forrester's consumer product strategy analysts help clients create a differentiated product and services portfolio, reinvent their business model to drive profitable growth, and turn market disruption into competitive advantage.
Popular Consumer Product Strategy Projects
Below are the most popular consulting projects we're currently working on with Consumer Product Strategy clients — click to learn about the methodology and business outcome.
Determine Your Product's Optimal Pricing And Configuration
Building the ideal product is a product strategist's goal. Forrester's Product Pricing & Configuration Analysis helps product strategists in all industries throughout the product development life cycle — from determining the features and functionality that you should include in (or exclude from) your product's design to establishing the pricing of your product.
Define Your Digital Media Product Strategy
As the media meltdown continues its slow burn across the media industries, new devices like the iPad and audience enthusiasm for the content that new technologies have generated have created new opportunities for media companies. In the midst of this digital transition, Forrester can help product strategists in the media and publishing businesses to develop strategies for capitalizing on — and growing — their digital content.
Develop Your Device Product Strategy
As new technologies and devices like the iPad hit the market, these evolving form factors change consumers' device needs and behaviors. Forrester can help product strategists in TV, telecom, and personal computing create new products and services, identify new market opportunities and business models, and understand the drivers of future demand for new devices.
Innovate With A Product Co-Creation Strategy
Cutting-edge product strategies have one thing in common: They are finding new ways to bring customers into the product creation process itself. Co-creation is not completely new, but it's been turbocharged by the availability of social media tools. Success stories — from Starbucks to Ford to Best Buy to Microsoft Office — abound in the product co-creation space. Forrester's Social Co-Creation consulting offerings help product strategists in all industries design and implement their own product co-creation strategies. These strategies will help identify new product opportunities and business models, so that you can innovate product sets, differentiate from competitors, and increase customer satisfaction rates.
Assess Your Digital Disruption Readiness
In the Era of Experience, which exploits digital consumer readiness and builds on the digital platforms in consumers' hands, digital disruptors are wreaking havoc on industry after industry, introducing new innovations from more competitive angles than before. Forrester's Disruptor's Handbook helps product strategists assess their digital disruption readiness and helps them think like a disruptor rather than be overtaken by one.
Evaluate Your Product's Potential
Forrester's proprietary Convenience Quotient evaluates the benefits and the barriers related to the potential of a product, service or channel, allowing you to make the best decisions for product growth. Importantly, the Convenience Quotient also compares the strengths and weaknesses of your product to your direct competitors and alternative products attempting to provide the same benefits. By understanding the relative strengths and weaknesses of your product compared to your competitors, you'll make better-informed decisions that drive your product's success.
Assess Your Mobile Product Maturity
Most product strategists need a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? Forrester's Mobile Maturity Model is a diagnostic tool that provides a detailed assessment of your current mobile strategy and benchmarks you against the mobile maturity of other industries and competitors. This engagement also provides personalized recommendations on how best to nurture your mobile strategy, ensuring that your products are mobile-ready.