Consulting Services For Marketing & Strategy Professionals




Build Your Brand For Long-Term Success
  • Web Site Brand Reviews for the Customer Experience Professional
  • Web Site Reviews for the Customer Experience Professional
  • eCommerce Strategy for the eBusiness & Channel Strategy Professional
  • Email Marketing Reviews for the Interactive Marketing Professional
  • Search Marketing Reviews for the Interactive Marketing Professional
  • Social Technology Strategy for the Interactive Marketing Professional
  • Interactive Marketing Strategy for the Interactive Marketing Professional

Examples Of How We've Helped Marketing Professionals

For the Customer Experience Professional

Positioning A Client’s Web Site For Global Success
Challenge: The client needed to craft a strong online Web site redesign strategy that would uphold the quality and consistency of its brand while incorporating local nuances.
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Knowing How To Create A World-Class Web Site In 12 Months
Challenge: Our high-tech manufacturer client wanted to double online sales and create a world-class Web site within 12 months by redesigning its Web site to provide a more user-friendly experience.
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For the eBusiness and Channel Strategy Professional

Gathering Intelligence On Trends, Competitors, And Best Practices
Challenge: The client was interested in gathering intelligence on the US home shopping market, including insights on the strategies of key competitors for both TV and online channels.
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For the Interactive Marketing Professional

Evaluating And Assessing An Email Marketing Program And Strategy
Challenge: Our insurance client needed to assess its company’s email marketing strategy to reduce costs and better engage with customers.
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Evaluating And Assessing A Search Engine Marketing Strategy
Challenge: Our hospitality client needed to evaluate and assess its search engine marketing (SEM) strategy objectively to develop a truly best-in-class approach.
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Building The Foundation For A Social Technology Strategy
Challenge: This consumer packaged goods company needed to understand and evaluate how its target customers were engaging in interactive channels and social networks.
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Developing A Widget Strategy
Challenge: This retailer was interested in using social media as a way to further engage with consumers to ultimately increase awareness and loyalty.
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"Forrester's guidance on emerging technologies and trends has been a valued contributor to KLM's eBusiness."

VP Corporate Information Strategy,
Air France KLM

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