Consulting Services For Technology Industry ProfessionalsExpert Consulting For Any Phase Of Your Technology Strategy & Marketing Life CycleInformed by more than 25 years of helping technology industry professionals succeed, Forrester's Technology Consulting Services are relevant for any phase of the technology strategy and marketing life cycle. Forrester delivers action-oriented best practices and market insights to help you strategize, plan and develop, market and sell, and measure and refine your products more effectively. Forrester's Tech Industry Consulting services will help you address specific business process challenges, regardless of your role in the strategy and marketing life cycle process. 
Examples of how we've helped technology providers
Competitive AssessmentChallenge: The client wanted to strengthen the company's brand by better understanding the competitive landscape. The market had intensified, providing more options to customers and the client wanted to know, "What do we need to do to remain competitive?" This insight would be used to determine three-to-five year strategic business plans and internal coaching and education. Thought Leadership Challenge: TechTurn commissioned Forrester Technology Consulting to author a Thought Leadership Paper to raise awareness on the importance of green IT, specifically the importance of IT sustainability. TechTurn wanted to outline the maturity level of companies engaging in green IT and the motivations and barriers on incorporating green IT into business processes. Challenge: Veoh Networks commissioned Forrester Technology Consulting to author a Thought Leadership Paper to educate the market on how online video viewers interact with videos and advertising. Veoh sought to provide clarity to content owners and advertisers on how their target audience consumes this new medium. ROI Proof Challenge: Citrix had already successfully completed an independent third-party Total Economic Impact™ (TEI) case study with Forrester and found the results so valuable that it decided to use Forrester Tech Consulting again. Citrix believes that Forrester's TEI methodology is a credible tool that's well recognized in the industry as a way to deliver ROI and value-based messaging to prospects and customers. Challenge: Calculating the value of SOA is difficult. There are many elements to take into account, which vary from one organization to the next (even in the same industry) and overwhelm any set of simple formulas. Forrester Consulting was challenged with creating an interactive tool for Software AG that would frame the value of SOA for individual organizations. |
Contact Us
|
