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For Marketing Leadership Professionals

Consumer "Ad-itudes" Stay Strong – A Splinternet Report

Better Trust Will Improve Ad Response

March 21, 2011

By Shar VanBoskirk with Emily Riley, Angie Polanco

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Why Read This Report

Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we recommend that interactive marketers work to improve the relevance and trustworthiness of their ads by helping users take control of ad experiences, applying audience targeting, integrating social media into ads, and creating "Splinternet-ready" campaigns.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Interactive Marketing Strategy and Process, Marketing Attitudes, Marketing Measurement, Media & Advertising Trust, Media & Entertainment
US $ 499
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