For Customer Insights Professionals

The Loyalty Program Participant Profile

Why Read This Report

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also display greater potential than the average consumer for a more substantial relationship. This report analyzes recent Forrester Consumer Technographics® data and offers a landscape of consumer perceptions of and participation in loyalty programs.
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