Forrester

Why Read This Report

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward loyalty programs have declined across many of the indicators that Forrester tracks. This report analyzes recent Forrester Technographics® data to provide customer intelligence professionals with a landscape of how consumers think about customer loyalty programs. Incorporating results from our most recent consumer data surveys, this report is an update to "Consumer Attitudes Toward Loyalty Programs Deteriorate," originally published on February 8, 2012.