CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For CIO Professionals

Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

December 04, 2009

By Jonathan Penn with Jean-Pierre Garbani, Edward Radcliffe

  • 580 downloads
  • 0 comments
  • Rating:

Why Read This Report

The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original equipment manufacturer (OEM) and retail channel partners had a near guarantee of market share to one where online downloads rule and market share only comes from influencing consumers through user-generated content and other word-of-mouth efforts. The freeware movement is here to stay and will continue to grow at a rate outpacing that of pay solutions. Incumbent vendors must adapt by learning how to achieve a balance that both embraces the tactics of freeware vendors and retains a customer base vital to corporate revenues, brand, and solution effectiveness.
Tags: Antivirus, Business Models, Consumer Electronics & Technology, Content Security, Corporate Strategy, Email Content Security, Infrastructure Security, Pricing Strategies, Product & Solutions Strategies, Security Operations, Security, Risk and Compliance, Technology Product Strategies, Vendor Alliances & Partnerships, Vulnerability & Threat Management, Web Content Security
US $ 2495
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart