Forrester Research : Consumer

Consumer Data

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Security & Risk
Report: GRC Job Description: Chief Risk Officer (CRO)
Chris McCleanJuly 03, 2015
Security & Risk
Report: Forrester Security Program Strategic Plan Template
Andrew RoseJune 30, 2013
Application Development & Delivery
Report: Functional Testing Solutions Wave
Michael ProcanikMarch 31, 2013
The Functional Testing Solutions Wave is geared to evaluate the current functional testing solutions.
Security & Risk
Report: Wave Identity And Access Management Suites
March 28, 2013
Security & Risk
Report: Market Overview: Encryption Functionality
John KindervagMarch 15, 2013
Customer Experience
Report: Best And Worst Of Unified Digital Customer Experiences
Ron RogowskiJanuary 31, 2013
Customer Experience
Report: Customer Experience Team: Change Management Best Practices
Paul HagenJanuary 31, 2013
Security & Risk
Report: Design Effective Security Training & Awareness Campaigns
Andrew RoseJanuary 31, 2013
Security & Risk
Report: TechRadar For Security Pros: Data Security And Protection
John KindervagJanuary 31, 2013
Infrastructure & Operations
Report: Communicating And Training The IT Infrastructure And Operations Strategy
John RakowskiJanuary 31, 2013
Infrastructure & Operations
Report: Forresters IT Infrastructure And Operations Organization Assessment Framework
John RakowskiJanuary 31, 2013
Report: Developing Your IT Infrastructure And Operations Policies And Procedures
Stephen MannJanuary 31, 2013
Infrastructure & Operations
Report: Planning And Budgeting Your Infrastructure And Operations Organization
Doug WashburnJanuary 31, 2013
Infrastructure & Operations
Report: Disaster Recovery Communications Plan
Rachel A. DinesJanuary 30, 2013
Infrastructure & Operations
Report: Forrester's Disaster Recovery Plan Template
Rachel A. DinesJanuary 30, 2013
Infrastructure & Operations
Report: Communicate And Train Your Teams On Business Technology Resiliency
Rachel A. DinesJanuary 30, 2013
Security & Risk
Report: Assess Your Security Architecture With Forrester's Zero Trust Security Architecture Model
John KindervagJanuary 25, 2013
Security & Risk
Report: Create Effective Training For Identity and Access Management
Eve MalerJanuary 25, 2013
Security & Risk
Report: Data Security: 2013 Budget & Planning Guide
Heidi SheyJanuary 21, 2013
eBusiness & Channel Strategy
Report: Assessing Your Readiness For Cross Touchpoint Customer Service
Diane ClarksonJanuary 16, 2013
Security & Risk
Report: Sample Policy: Encryption
Heidi SheyJanuary 15, 2013
Security & Risk
Report: Application Security: 2013 Budget And Planning Guide
Chenxi Wang, Ph.D.January 14, 2013
Security & Risk
Report: Develop The Identity and Access Management Balanced Scorecard
Andras CserJanuary 13, 2013
Security & Risk
Report: Assess The Maturity Of Your Risk And Compliance Program
Chris McCleanJanuary 01, 2013
Application Development & Delivery
Report: Global Banking Platform Wave
Jost HoppermannDecember 31, 2012
This report will assess the capabilities of key global banking platforms.
eBusiness & Channel Strategy
Report: The Future Of Mobile Financial Services
Peter WannemacherDecember 31, 2012
Customer Experience
Report: How Should Customer Experience Teams Leverage Social Media
Jonathan BrowneDecember 30, 2012
Infrastructure & Operations
Report: Organizational Implications For Business Technology Resiliency
Rachel A. DinesDecember 30, 2012
eBusiness & Channel Strategy
Report: Organizing For Successful Online Customer Service
Diane ClarksonDecember 12, 2012
Report: Case Study: Four Roles of Digital
Chris StutzmanDecember 01, 2012
Security & Risk
Report: Forrester Wave Cloud API Security
Eve MalerDecember 01, 2012
eBusiness & Channel Strategy
Report: Segmenting Small Business Owners Based On Financial Services Needs
Peter WannemacherNovember 30, 2012
Application Development & Delivery
Report: Global FS Architecture Survey 2012
Jost HoppermannOctober 31, 2012
This survey will provide an overview about the status and the future of various applications and business topics in financial services.
eBusiness & Channel Strategy
Report: Agile Commerce Pillar 4: Metrics for the Agile Business
Martin GillOctober 31, 2012
eBusiness & Channel Strategy
Report: 2012 Canadian Bank Secure Website Rankings
Peter WannemacherOctober 31, 2012
Report: Case Study: 21st Century Brand
Chris StutzmanOctober 31, 2012
Report: Social Loyalty
Luca S. PaderniOctober 31, 2012
Report: Gamification 101 For Marketers
Luca S. PaderniOctober 31, 2012
Infrastructure & Operations
Report: The Forrester Wave: Converged Infrastructure, Q3 2012
Richard FicheraOctober 31, 2012
Application Development & Delivery
Report: Has PaaS Broken Through To The Enterprise?
John R. RymerOctober 30, 2012
Infrastructure & Operations
Report: The IT Infrastructure And Operations Organization Stakeholder Map
Vanessa AlvarezOctober 30, 2012
Infrastructure & Operations
Report: Skills And Staffing For The High-Performing IT Infrastructure And Operations Organization
John RakowskiOctober 30, 2012
Infrastructure & Operations
Report: CIO Executive Overview IT Infrastructure And Operations Organizational Maturity
Doug WashburnOctober 30, 2012
Report: Sourcing IT Infrastructure And Operations Technologies
James StatenOctober 30, 2012
Infrastructure & Operations
Report: Governing The Highly Resilient Enterprise
Rachel A. DinesOctober 30, 2012
Infrastructure & Operations
Report: Sourcing Business Technology Resiliency Capabilities
Rachel A. DinesOctober 30, 2012
Infrastructure & Operations
Report: Building The IT Infrastructure And Operations Organization Strategic Plan
Jean-Pierre GarbaniOctober 30, 2012
Security & Risk
Report: TechRadar Identity And Access Management
Andras CserOctober 29, 2012
Security & Risk
Report: Construct Effective Identity Partnering Agreements
Eve MalerOctober 24, 2012
Security & Risk
Report: Mobile Authentication
Andras Cser, Chenxi Wang, Ph.D.October 19, 2012
This report will inform Security & Risk professionals about mobile authentication.
Security & Risk
Report: Identify And Influence Data Security And Privacy Stakeholders
Stephanie BalaourasOctober 15, 2012
Security & Risk
Report: The Forrester Wave - Web Security
Rick HollandOctober 14, 2012
Infrastructure & Operations
Report: Communicate And Train Your Teams For Data Center Infrastructure
Vanessa AlvarezOctober 12, 2012
Infrastructure & Operations
Report: Develop Your Data Center Infrastructure Roadmap
Richard FicheraOctober 12, 2012
Infrastructure & Operations
Report: Develop Your Data Center Infrastructure Stakeholder Plan
Dave BartolettiOctober 12, 2012
Infrastructure & Operations
Report: Recruit And Retain Skilled Staff For Workforce Computing
Michele PelinoOctober 12, 2012
Infrastructure & Operations
Report: Develop The Workforce Computing Balanced Scorecard
Michele PelinoOctober 12, 2012
Infrastructure & Operations
Report: Benchmark The Performance Of Your Data Center Infrastructure
Andrew ReichmanOctober 12, 2012
Infrastructure & Operations
Report: Assess Your Workforce Computing Strategy
David K. JohnsonOctober 12, 2012
Infrastructure & Operations
Report: Creating Your Workforce Technology Sourcing Strategy
Clarence VillanuevaOctober 12, 2012
Customer Experience
Report: What Do Digital Customer Experience Professionals Need From IT?
Jonathan BrowneOctober 01, 2012
Application Development & Delivery
Report: The Forrester Wave: Cloud Databases, Q3 2012
Noel YuhannaSeptember 30, 2012
This Forrester Wave will compare cloud database vendors.
eBusiness & Channel Strategy
Report: Agile Commerce Pillar 3: An Agile Technology Strategy
Martin GillSeptember 30, 2012
eBusiness & Channel Strategy
Report: European Online Christmas Outlook
Martin GillSeptember 30, 2012
Report: Innovative Business Models Around Brand Experience
Mary Beth KempSeptember 30, 2012
Security & Risk
Report: Forrester Wave Enterprise Fraud Management
Andras CserSeptember 30, 2012
eBusiness & Channel Strategy
Report: 2012 US Bank Secure Website Rankings
Peter WannemacherSeptember 28, 2012
Security & Risk
Report: Calculate The Cost Of A Security Breach
Heidi SheySeptember 28, 2012
Security & Risk
Report: Determine The Business Impact Of An Effective Identity Strategy
Andras CserSeptember 17, 2012
CIO
Report: BT Governance Processes Service Portfolio Management
Alexander Peters, Ph.D.September 03, 2012
BT Governance Processes
Application Development & Delivery
Report: SaaS ERP Wave
China MartensAugust 31, 2012
Customer Experience
Report: Choosing The Right Customer Experience Governance Model
Megan BurnsAugust 31, 2012
Customer Experience
Report: How To Collect Mobile Customer Experience Feedback
Adele SageAugust 31, 2012
Customer Experience
Report: Technologies That Enable Unified Customer Experiences
Ron RogowskiAugust 31, 2012
eBusiness & Channel Strategy
Report: Cross-Channel Attribution Model
Peter WannemacherAugust 31, 2012
Report: The Role of Mobile in Brand Building
Chris StutzmanAugust 31, 2012
Customer Experience
Report: The State Of The Interactive Design Industry
Jonathan BrowneAugust 20, 2012
CIO
Report: The Architectural Building Blocks Of IT Governance
Alexander Peters, Ph.D.August 17, 2012
Performance Management 4.4.1
Customer Intelligence
Report: Trends In Customer Influence
Zach Hofer-ShallAugust 14, 2012
Vendor Strategy
Report: The Transformation Of Telco Business Models
Dan BielerJuly 31, 2012
Application Development & Delivery
Report: Building Your Strategic Plan To Optimize Your Application Landscape
Jost HoppermannJuly 31, 2012
This report is aligned with key challenge "Choose the right banking platforms and financial services applications"
Application Development & Delivery
Report: Project Portfolio Management (PPM) Wave
Margo Visitacion, Phil MurphyJuly 31, 2012
Application Development & Delivery
Report: "Right" Sourcing Your Agile-Lean Environment
Diego Lo GiudiceJuly 31, 2012
Your successful transformation to Agile and Lean demands not only a proper strategy in terms of change, business alignment, processes and organization, architecture and technology but also a prop...
Consumer Product Strategy
Report: NFC's Role In Products
Charles S. GolvinJuly 31, 2012
Consumer Product Strategy
Report: Optimizing Cross-Device Product Experiences
Charles S. GolvinJuly 31, 2012
eBusiness & Channel Strategy
Report: Market Overview: Subscription and Recurring Billing Solutions 2012
Peter SheldonJuly 31, 2012
eBusiness & Channel Strategy
Report: Agile Commerce Pillar 2: Building a Customer Centric Culture
Martin GillJuly 31, 2012
eBusiness & Channel Strategy
Report: Case Study: Royal Bank of Canada Leverages QR Codes And Mobile Sites To Sell Cards
Peter WannemacherJuly 31, 2012
Report: European ICT Market 2012-2013: Economic Recession Means Tech Recession
Andrew BartelsJuly 31, 2012
Overview of the European ICT Market
Report: A Corporate CMOs First 100 Days
Mary Beth KempJuly 31, 2012
Report: How To Brief Your Agency
Chris StutzmanJuly 31, 2012
Security & Risk
Report: Skills & Staffing: How To Recruit And Retain An Information Security Team
Andrew RoseJuly 31, 2012
In today's competitive job market, recruiting and retaining talent can be a difficult task for many organizations. This report will help companies acquire the right talent and set the right work ...
Infrastructure & Operations
Report: The Forrester Wave: Storage, Q2 2012
Dave BartolettiJuly 31, 2012
Customer Intelligence
Report: The Digital Intelligence Landscape
Joe StanhopeJuly 31, 2012
Customer Intelligence
Report: The Rise Of The Social Customer Database
Zach Hofer-ShallJuly 31, 2012
Report: Cloud SaaS Wave 2012
Boris EvelsonJuly 30, 2012
Application Development & Delivery
Report: Envisioning the Future of Digital Experience Development & Delivery
John R. Rymer, Stephen PowersJuly 30, 2012
Application Development & Delivery
Report: The Future of .NET
John R. Rymer, Jeffrey S. HammondJuly 30, 2012
Application Development & Delivery
Report: Mapping Your Digital Experience Development Roadmap
Stephen Powers, John R. RymerJuly 30, 2012
This report provides a future state roadmap for digital experience, for application developmen professionals.
CIO
Report: Toolkit IP Role Overview Cloud Computing Administrator
Lauren E. NelsonJuly 30, 2012
Security & Risk
Report: Identify And Influence Identity Stakeholders
Eve MalerJuly 30, 2012
Security & Risk
Report: Recruit And Retain Top Risk And Compliance Talent
Chris McCleanJuly 30, 2012
Infrastructure & Operations
Report: CIO Executive Overview Workforce Computing
Christopher VoceJuly 30, 2012
Security & Risk
Report: Website Authentication Security and Usability Review
Eve MalerJuly 30, 2012
Infrastructure & Operations
Report: Managing The Performance Of The IT Infrastructure And Operations Organization
Doug WashburnJuly 30, 2012
Infrastructure & Operations
Report: Budgeting And Planning Guide 2012: Business Technology Resiliency
Stephanie BalaourasJuly 30, 2012
Infrastructure & Operations
Report: Assessing The Maturity Of Your Business Technology Resiliency Program
Rachel A. DinesJuly 30, 2012
Infrastructure & Operations
Report: CIO Executive Overview: Business Technology Resiliency
Stephanie BalaourasJuly 30, 2012
Infrastructure & Operations
Report: Identify and Influence Critical Business Technology Resiliency Stakeholders
Rachel A. DinesJuly 30, 2012
Infrastructure & Operations
Report: Developing The Business Technology Resiliency Strategic Plan
Rachel A. Dines, Jean-Pierre Garbani, Vanessa AlvarezJuly 30, 2012
Security & Risk
Report: Executive Overview: Data Security & Privacy
Stephanie BalaourasJuly 27, 2012
Security & Risk
Report: Applying Zero Trust To Your Virtual Environment
Rick HollandJuly 23, 2012
Infrastructure & Operations
Report: Forrester Wave: IT Process Automation
Jean-Pierre GarbaniJuly 22, 2012
Business Process
Report: Change Management Case Studies Point The Way To Success
Claire SchooleyJuly 20, 2012
Customer Experience
Report: Assessing Your Customer-Centric Culture
Paul HagenJuly 20, 2012
Vendor Strategy
Report: Desktop Virtualization And The Evolution Of End-User Computing
Michael BarnesJuly 16, 2012
Vendor Strategy
Report: Enterprise Tablet Usage In Asia Pacific
Katyayan GuptaJuly 16, 2012
The research attempts to explore the impact and uptake of tablets within enterprises in Asia Pacific (APAC).
Vendor Strategy
Report: Move Towards Internal Clouds In India - Slow, Unclear, And Undefined
Seepij GuptaJuly 16, 2012
In this report we seek to provide an update on the current readiness of Indian organizations for internal cloud, potential pit falls for cloud vendors and how we believe the internal cloud market...
Vendor Strategy
Report: Distribution Channel Strategies For Tier II & III Cities In India
Tirthankar SenJuly 16, 2012
Understanding the growth potential of Tier II & III cities in India.
Business Process
Report: The Forrester Wave: BPM Suites, Q2 2012
Clay RichardsonJuly 15, 2012
Business Process
Report: The Forrester Wave: CRM Enterprise Suites for Large Organizations, Q2 2012
William BandJuly 15, 2012
Business Process
Report: The Forrester Wave: Mobile BI
Boris EvelsonJuly 15, 2012
Security & Risk
Report: Job Description: Chief Privacy Officer
Heidi SheyJuly 15, 2012
Security & Risk
Report: Market Overview: Security Information Management
John KindervagJuly 15, 2012
Security & Risk
Report: The Forrester Wave - Client Security
Chenxi Wang, Ph.D.July 15, 2012
Security & Risk
Report: The Forrester Wave: Email Security
Rick HollandJuly 15, 2012
Security & Risk
Report: Executive Overview: Security Architecture And Operations
Stephanie BalaourasJuly 15, 2012
Security & Risk
Report: Understand The Business And IT Impact Of Data Security And Privacy
Heidi SheyJuly 15, 2012
Security & Risk
Report: Develop Security Analytics: Security Big Data
John KindervagJuly 15, 2012
Vendor Strategy
Report: Technology Trends Across The Oil And Gas Sector In The Middle East And North Africa
Summer HamadJuly 13, 2012
Technology Marketing
Report: Appealing to SMB Information Worker Personas
Tim HarmonJuly 13, 2012
Security & Risk
Report: TechRadar: Governance, Risk, And Compliance
Chris McCleanJuly 13, 2012
To help security and risk professionals plan their next decade of investments, Forrester will investigate the current state of several important technologies in governance, risk, and compliance.
Infrastructure & Operations
Report: Navigate The Future of Workforce Computing
Christopher VoceJuly 13, 2012
Infrastructure & Operations
Report: Measure And Report Your Data Center Infrastructure
Richard FicheraJuly 13, 2012
Infrastructure & Operations
Report: Develop Your Workforce Computing Roadmap
Benjamin GrayJuly 13, 2012
Infrastructure & Operations
Report: Build Effective Workforce Computing Policies
David K. JohnsonJuly 13, 2012
Infrastructure & Operations
Report: Build Your Workforce Computing Strategic Plan
Benjamin GrayJuly 13, 2012
Infrastructure & Operations
Report: How To Skill And Staff Your Data Center Infrastructure
Vanessa AlvarezJuly 13, 2012
Infrastructure & Operations
Report: Role Job description: Converged Infrastructure Administrator
Richard FicheraJuly 13, 2012
Infrastructure & Operations
Report: Assess Your Data Center Infrastructure Maturity
Vanessa AlvarezJuly 13, 2012
Infrastructure & Operations
Report: CIO Executive Overview: Datacenter Infrastructure
Andre KindnessJuly 13, 2012
Infrastructure & Operations
Report: Justify Your Data Center Infrastructure Investments
Dave BartolettiJuly 13, 2012
Infrastructure & Operations
Report: Determine The Business Impact Of An Effective Workforce Computing Strategy
Michele PelinoJuly 13, 2012
Infrastructure & Operations
Report: Economic Series Models
Andrew ReichmanJuly 13, 2012
More details to come.
Infrastructure & Operations
Report: Source Your Data Center Infrastructure Capabilities
Andrew ReichmanJuly 13, 2012
Infrastructure & Operations
Report: Managing The Performance Of The Workforce Computing
David K. JohnsonJuly 13, 2012
Infrastructure & Operations
Report: Identify And Influence Workforce Computing Stakeholders
David K. JohnsonJuly 13, 2012
Infrastructure & Operations
Report: The Total Economic Impact of Macs in the Enterprise
David K. JohnsonJuly 13, 2012
Infrastructure & Operations
Report: Communicate Your Workforce Computing Strategy
Henry DewingJuly 13, 2012
Vendor Strategy
Report: Best Practices - The Move To Asset Based Services
Frederic GironJuly 11, 2012
Report: Selecting A Marketing Mix Modeling Vendor
Luca S. PaderniJuly 01, 2012
Application Development & Delivery
Report: Global Banking Platform Deals 2011 -- Functionality
Jost HoppermannJune 30, 2012
This report will analyze the functional demand in the off-the-shelf banking platform space.
Application Development & Delivery
Report: Deutsche Post DHL Delivers Faster And Cheaper With Enterprise ALM
Mike Gilpin, Dave WestJune 30, 2012
Facing growing business and technical complexity, Deutsche Post DHL embarked on a three-year mission to standardize on an integrated, cloud-based development platform that connects its teams with...
Report: What Interactive Marketers Need To Know About Mobile Websites
Elizabeth ShawJune 30, 2012
Interactive Marketing
Report: Interactive Displays Engage Audiences On-The-Go
Elizabeth ShawJune 30, 2012
Interactive Marketing
Report: Interactive Agency Landscape
Jim NailJune 30, 2012
Interactive marketers need agency partners with a wide range of experience across the span of digital media, channels, and tools. Today, many marketers feel they have too many agency relationship...
Customer Experience
Report: Top Trends In Technology Infrastructure That Customer Experience Leaders Should Know About
Paul HagenJune 30, 2012
Sourcing & Vendor Management
Report: Achieving Stakeholder Buy-in For Your SVMO
Lutz PeichertJune 30, 2012
eBusiness & Channel Strategy
Report: HTML5 And Responsive Design
Peter SheldonJune 30, 2012
eBusiness & Channel Strategy
Report: EU Mobile Commerce Forecast
Martin GillJune 30, 2012
Report: Target Marketing Mix: Connecting With Gen Z
Tracy StokesJune 30, 2012
CMO & Marketing Leadership
Report: Transforming The Enterprise Around the Dots
Mary Beth KempJune 30, 2012
CMO & Marketing Leadership
Report: Customer Life Cycle for Beginners
Luca S. PaderniJune 30, 2012
Security & Risk
Report: Build Your Risk And Compliance Strategy
Chris McCleanJune 30, 2012
Infrastructure & Operations
Report: Case Study: Making The Transition From On Premise to SaaS with BMC
Stephen MannJune 30, 2012
Organizations looking to procure a replacement IT service management tool are face with a dilemma-should they move to a SaaS ITSM tool,and if so, how? This case study will cover the issues,...
Report: Convergence Of Customer Service, Marketing And Sales
Mary Beth KempJune 30, 2012
Technology Marketing
Report: Managing L2RM with Marketing Automation Drives Marketing-Sales Alignment in the Tech Industry
Lori WizdoJune 29, 2012
Analyst Relations
Report: AR's Value Statement And Its Uses
Kevin LucasJune 29, 2012
Consumer Product Strategy
Report: The Tablet-TV Connection
Sarah Rotman EppsJune 29, 2012
Report: The Forrester Wave: Room-based Videoconferencing
Philipp KarcherJune 29, 2012
CIO
Report: The Future Of IT Governance In A Business Technology World
Alexander Peters, Ph.D.June 29, 2012
The Future Of IT Governance
Security & Risk
Report: Case Study: Enterprise Exposes Lightweight Employee Identities
Eve MalerJune 29, 2012
Infrastructure & Operations
Report: Forrester Wave: Telecom Expense Management
Onica KingJune 29, 2012
Infrastructure & Operations
Report: Role Job Description: VP of Infrastructure
Evelyn HubbertJune 29, 2012
This report will detail the role of the VP of Infrastructure and how it relates to your service management and automation efforts.
eBusiness & Channel Strategy
Report: The State Of North American Digital Banking: Priorities, Goals & Metrics
Brad StrothkampJune 28, 2012
Details to follow.
Security & Risk
Report: Role Job Description Identity Architect
Andras CserJune 25, 2012
Technology Marketing
Report: Mobile Should Be A Mainstream Content Channel For Tech Marketers
Peter O'NeillJune 22, 2012
Tech marketers are asking themselves: what should they do about mobile? Should we form a task force? Will it impact other things I do as tech martketer?
Report: StarHub Musical Fitting Room
Melissa ParrishJune 21, 2012
Infrastructure & Operations
Report: Case Study: Application Performance Management with Cornerstone
Evelyn HubbertJune 21, 2012
A case study of application performance management and its benefits for service management and automation.
Report: The Always Addressable Customer
Melissa Parrish, Emily RileyJune 20, 2012
Report: The Tag Management Landscape
Joe StanhopeJune 20, 2012
Infrastructure & Operations
Report: Role Job Description: VP of Operations & Engineering
Evelyn HubbertJune 18, 2012
This report will detail the role of the VP of Operations & Engineering and how it relates to your service management and automation efforts
Application Development & Delivery
Report: The Forrester Wave: CRM Suites For Midsized Organizations, Q2 2012
William BandJune 15, 2012
Business Process
Report: The Forrester Wave: CRM Suites For Large Organizations, Q2 2012
William BandJune 15, 2012
Sourcing & Vendor Management
Report: Demystifying the ROI for Virtualized Desktops
Clarence VillanuevaJune 15, 2012
Before clients can deploy virtualized desktops, they need to seek the approval of key stakeholders. Approval rests on the business case. One of those key elements is the ROI model for...
Customer Experience
Report: How Companies Raised Their Customer Experience Index Scores, 2012
Megan BurnsJune 15, 2012
Sourcing & Vendor Management
Report: Distributed Organizations Need To Consolidate Communications Vendors
Brownlee Thomas, Ph.D.June 15, 2012
Forrester enterprise clients with distributed organizations are always interested in opportunities to simplify their increasingly complex network and telecommunications environment. Our anal...
Security & Risk
Report: The Risk Manager's Handbook: First Establish The Context, Then Identify, Analyze, Evaluate, And Treat The Risks
Chris McCleanJune 15, 2012
Infrastructure & Operations
Report: Service Management yesterday, today and tomorrow!
Evelyn HubbertJune 15, 2012
This report examines the current state of and future trends for the service management space
Report: How To Scale Social Intelligence Around The World
Zach Hofer-ShallJune 14, 2012
Customer Intelligence
Report: The State Of Customer Analytics
Srividya SridharanJune 14, 2012
Customer Intelligence
Report: The Tag Management Landscape
Joe StanhopeJune 13, 2012
Consumer Product Strategy
Report: Build A Culture Of Open Innovation And Co-Creation: Executive Overview
Doug WilliamsJune 11, 2012
This Executive Overview provides product strategists with a review of the playbook “Build A Culture Of Open Innovation And Co Creation.” It highlights the opportunity associated with open innovat...
Enterprise Architecture
Report: Assessing Your Information Architecture Program
Gene LeganzaJune 08, 2012
Sourcing & Vendor Management
Report: Selecting A Services Provider For Your Oracle Fusion Apps Project
Liz HerbertJune 08, 2012
Enterprise Architecture
Report: Untamed Processes The Next Opportunity For BPM Excellence
Craig Le ClairJune 05, 2012
A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone for most criti...
Infrastructure & Operations
Report: Case Study: Citi Index Becomes Agile and Cloud Ready With Release Automation
Jean-Pierre GarbaniJune 04, 2012
A case study of release management automation and its benefits in an agile development environment.
Report: Data Visualization Wave 2012
Boris EvelsonJune 01, 2012
Application Development & Delivery
Report: Global Banking Platform Deals 2011 -- Regions
Jost HoppermannMay 31, 2012
This report will analyze the level of off-the-shelf banking platform activity in the different regions of the world.
Sourcing & Vendor Management
Report: The Forrester SVMO Maturity Model
Lutz PeichertMay 31, 2012
The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...
Consumer Product Strategy
Report: iPad 3 Raises The Stakes For Windows 8
Sarah Rotman EppsMay 31, 2012
Consumer Product Strategy
Report: Assessing Platform Strategies For Device Makers
Charles S. GolvinMay 31, 2012
eBusiness & Channel Strategy
Report: Influencers and Inhibitors to Buying Online
Martin GillMay 31, 2012
Report: WFB - Department Stores
Martin GillMay 31, 2012
eBusiness & Channel Strategy
Report: Agile Commerce Pillar 1: Mapping Cross Touchpoint Customer Journeys
Martin GillMay 31, 2012
Report: WFB - HBA
Martin Gill, Sabine PoltermannMay 31, 2012
eBusiness & Channel Strategy
Report: The ROI Of Personal Financial Management (PFM) Tools On Banks? Secured Websites
Peter WannemacherMay 31, 2012
Report: Measuring Integrated Campaign Effectiveness
Chris StutzmanMay 31, 2012
Report: Managing Your Portfolio Of Brands In A Digital Age
Mary Beth KempMay 31, 2012
Report: Case Study: Solution Marketing
Jeff ErnstMay 31, 2012
Report: Return On Marketing And How To Measure It
Luca S. PaderniMay 31, 2012
Infrastructure & Operations
Report: The Future Of Business Technology Resiliency
Rachel A. DinesMay 31, 2012
Customer Intelligence
Report: What Lies Beyond Campaign Management
Robert BrosnanMay 31, 2012
Interactive Marketing
Report: Search Marketing Review
Shar VanBoskirkMay 30, 2012
Analyst Relations
Report: AR And Social Media Part 3: Beginners Start Here
Kevin LucasMay 30, 2012
CMO & Marketing Leadership
Report: How to use digital as part of an integrated campaign targeting Baby Boomers
Tracy StokesMay 30, 2012
CMO & Marketing Leadership
Report: Managing Your Portfolio of Brands in a Digital Age
Mary Beth KempMay 30, 2012
CMO & Marketing Leadership
Report: The B2B Marketing Construct Pyramid
Jeff ErnstMay 30, 2012
CMO & Marketing Leadership
Report: Case Studies in Solution Marketing
Jeff ErnstMay 30, 2012
Security & Risk
Report: Forrester's Risk Taxonomy Tool
Chris McCleanMay 30, 2012
Infrastructure & Operations
Report: Case Study: Loyola Marymount University Embraces Its Social Skills To Improve Service
Evelyn HubbertMay 30, 2012
In order to improve the relationship between client services team and the business teams, Loyola Marymount University (LMU) started a journey of service management with the goals of transparency ...
Customer Intelligence
Report: Is There A SaaS Advantage For Customer Intelligence?
Robert BrosnanMay 30, 2012
CIO
Report: Drive Change Management For Cloud Strategy Success
James StatenMay 28, 2012
It’s all too easy for CIOs and IT departments to build a strategy around any new technology area that is focused on delivering lower IT costs and greater operational efficiency. However, to...
Infrastructure & Operations
Report: Capacity Planning for the Cloud
Jean-Pierre GarbaniMay 27, 2012
Report: How To Innovate Interactive Marketing In Healthcare
Darika AhrensMay 24, 2012
Report: Making The Case For Interactive Attribution In Your Organization
Ari OsurMay 23, 2012
Technology Marketing
Report: Tech Marketers’ 2012 Investment Plans
Peter BurrisMay 22, 2012
Tech marketers are making a big investment in the transition from “art to science” in 2012 as they flow more money into the activities and technologies of marketing operations. Two fa...
Vendor Strategy
Report: The Big Deal About Big Data For Customer Engagement
Sanchit GogiaMay 17, 2012
The report will focus on why organizations must plan to adopt Big Data solutions to improve customer engagement
Report: How Do You Build A 5 Star App?
Jeffrey S. HammondMay 16, 2012
Research shows that one of the most important factors when consumer decides to download an app is the rating the application has been given in the application store. It’s important to get (...
Consumer Product Strategy
Report: The Fight To Control The TV Becomes A Platform War
James L. McQuivey, Ph.D.May 16, 2012
The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...
eBusiness & Channel Strategy
Report: Obtaining Actionable Customer Service Satisfaction Metrics
Diane ClarksonMay 16, 2012
eBusiness & Channel Strategy
Report: Case Study- Sephora Successfully Digitized The In-Store Experience
Peter SheldonMay 16, 2012
CIO
Report: Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement
John C. McCarthyMay 16, 2012
During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...
Security & Risk
Report: Define A Road Map For Mobile Security And Operations
Benjamin Gray, Chenxi Wang, Ph.D., Christian Kane, Chris ShermanMay 16, 2012
This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year techno...
Infrastructure & Operations
Report: Communicate And Train Sustainable Service Management Changes
Henry DewingMay 16, 2012
This report outlines the change management recommendations of Forrester's solution for infrastructure and operations (I&O) executives planning and delivering their organization's service manageme...
Report: Digital Intelligence Metrics
Joe StanhopeMay 16, 2012
Vendor Strategy
Report: BPO Trends And Dynamics In Japan
Masami KashiwagiMay 15, 2012
BPO trends and dynamics in the Japanese market.
Report: Self Service Wave 2012
Boris EvelsonMay 15, 2012
Enterprise Architecture
Report: Let Business Needs Drive Your Enterprise Architecture
Tim DeGennaroMay 15, 2012
This report outlines the stakeholder needs portion of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. This report is designed to help ...
Enterprise Architecture
Report: Make EA Business-Focused, Strategic, And Pragmatic
Gene LeganzaMay 15, 2012
This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA i...
Enterprise Architecture
Report: Transform EA Resources, Relationships, Processes, And Foundations
Alex Cullen, Tim DeGennaroMay 15, 2012
This report outlines the assessment framework of Forrester's solution for enterprise architecture (EA) executives working on creating a high-performance EA practice. A high-performance EA practic...
Enterprise Architecture
Report: Focus EA Impact On Planning, Governance, And Innovation
Tim DeGennaro, Alex CullenMay 15, 2012
This report outlines the high-level business impact of Forrester's solution for enterprise architecture (EA) executives working on building a high-performance EA practice. Describing the added be...
Enterprise Architecture
Report: Measure EA's Business Goals, Engagement, And Influence
Alex Cullen, Tim DeGennaroMay 15, 2012
This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and r...
Enterprise Architecture
Report: Promote EA Agility And Build Trust
Brian HopkinsMay 15, 2012
This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activitie...
Enterprise Architecture
Report: Build A High-Performance EA Practice
Gene Leganza, Tim DeGennaroMay 15, 2012
The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can a large organizatio...
CMO & Marketing Leadership
Report: Three-Dimensional Brand Health: A Data Mashup
Chris StutzmanMay 15, 2012
Big data holds big promise for marketers who want to understand and manage their brand's health with greater precision. But challenges abound. While the technology is available to process new sou...
eBusiness & Channel Strategy
Report: Mobile Measurement Is An eBusiness Imperative
Joe StanhopeMay 15, 2012
Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not eBus...
eBusiness & Channel Strategy
Report: Optimize Your Mobile Business
Peter SheldonMay 15, 2012
Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change ...
eBusiness & Channel Strategy
Report: US Alternative Payments Forecast, 2011 To 2016
Sucharita MulpuruMay 15, 2012
As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport ...
Security & Risk
Report: Identify, Engage, And Train Mobile Stakeholders
Henry DewingMay 15, 2012
This report outlines the change management recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and op...
Infrastructure & Operations
Report: The Forrester Wave™: Enterprise Client Management Suites, Q2 2012
David K. JohnsonMay 15, 2012
In Forrester's 62-criteria evaluation of client management suite vendors, we identified the 10 significant solution providers in this category — BMC Software, CA, Dell, Hewlett-Packard, IBM...
Customer Intelligence
Report: It's Time To Bridge The Audience Data Management Divide
Srividya SridharanMay 15, 2012
Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience ...
Market Insights
Report: Understanding China: The Opportunities And Challenges
Reineke ReitsmaMay 14, 2012
For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies ...
Customer Intelligence
Report: The Agency Role In Social Intelligence
Zach Hofer-ShallMay 14, 2012
Customer Intelligence
Report: Best Of Both Worlds: Making Behavioral And Attitudinal Segmentations Work Together
Srividya SridharanMay 14, 2012
Customer Intelligence
Report: Best Practices For Multi-Channel Loyalty
Suresh VittalMay 14, 2012
Application Development & Delivery
Report: Assess CRM Capabilities To Pinpoint Opportunities
William BandMay 11, 2012
This report describes the best practices assessment framework that underpins Forrester’s solution for application development and delivery (AD&D) executives looking to implement customer rela...
Interactive Marketing
Report: It's Time To Integrate Facebook Into Your Marketing Site
Nate ElliottMay 11, 2012
This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the introdu...
Report: Combining Survey Research and Behavioral Tracking Creates Deeper Insights
Gina SverdlovMay 11, 2012
When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies—including behavioral. Many market insights professionals cur...
Customer Experience
Report: Manage The Customer Experience Project Portfolio
Megan BurnsMay 11, 2012
This report is an update to "Managing The Customer Experience Project Portfolio" originally published on February 12, 2010. When transforming their firms into experience-driven organizations, cus...
Sourcing & Vendor Management
Report: Match Service Provider Governance With Market Realities
Bill MartorelliMay 11, 2012
Internal IT requirements and the market for external services are in a state of constant evolution. Linking the needs of a unique and complex IT environment with external market offerings has bee...
Security & Risk
Report: Develop Mobile Operations And Security Balanced Scorecards
Christian Kane, Michele PelinoMay 11, 2012
This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to he...
CIO
Report: Integrate Cloud Into Existing Architecture Strategies
Randy HeffnerMay 11, 2012
With the level of industry hype about cloud computing, CIOs may get the impression that adopting cloud-based offerings is a sure path to business benefit. But cloud computing is not the answer to...

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Report: The Forrester Wave: Converged Infrastructure, Q3 2012

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Report: Has PaaS Broken Through To The Enterprise?

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