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For eBusiness & Channel Strategy Professionals

Consumers Are Apathetic About Mobile Banking

A Lack Of Urgency And Availability Of Other Channels Holds Back Adoption

July 22, 2008

By Emmett Higdon with Catherine Graeber, Courtney Tincher

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Why Read This Report

Despite their bank or credit union imploring them to "bank anytime, anywhere," online bankers and bill payers are uninterested in the mobile banking pitch. And while Gen X and Gen Y are slightly more receptive, the vast majority of online users are simply not interested in mobile banking. Sizeable advertising budgets by the top banks have generated awareness of the service, but mobile banking's duplication of online banking functionality is failing to drive significant adoption. Why? Online bankers and bill payers don't see their transactions as urgent enough to warrant mobile access. Instead, they prefer to wait until they can access the Web, ATM, or phone channel.
Tags: B2B eCommerce, B2C eCommerce, Banking, Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Customer Experience Management, eCommerce, eCommerce Adoption, Electronic Bill Presentation & Payment, Financial Services, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Online Banking
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