FOR Customer Experience PROFESSIONALS

WEBINAR: Conversations With Chief Customer Officers: RosettaStone’s Jay Topper

  • Friday, September 30, 2011
  • Comments:
  • Rating:

DESCRIPTION

As part of an ongoing series of interviews with chief customer officers (CCOs), Forrester’s Principal Analyst for Customer Experience will host Jay Topper, Senior Vice President for Customer Success at RosettaStone. Jay joined RosettaStone in 2007 as the chief information officer and moved into his current role in 2009.

Customer experience leaders will find several aspects of RosettaStone’s customer experience journey particularly interesting:

  • Business-to-business (B2B) perspective – A significant portion of the company’s revenues comes from selling its software to institutions. Jay will talk about the differences between the B2B and business-to-consumer (B2C) aspects of customer experience.
  • A CIO who became CCO – While many firms see customer experience as a marketing function, Jay’s background was a CIO prior to assuming his current position.
  • A product to a services company – Like Nike's transition, RosettaStone has moved from being a company that has a static product to one that has a digital companion that creates new customer value and an ongoing ability to interact with customers.

Agenda:

  • Evolution of Jay’s CCO position in the company
  • Compare and contrast B2B and B2C customer experience efforts
  • Role of the CCO in technology infrastructure
  • Audience Q&A

US $250

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this webinar.

consulting icon

Forrester Webinars

  • 60-minute interactive presentations.
  • Developed and led by Forrester analysts.
  • Relevant, research-based insight.

View all upcoming Webinars

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart