Cory Munchbach

Analyst serving Customer Insights PROFESSIONALS

Cory is a member of the Customer Insights research team. She looks at how companies must fuse marketing strategy and technology to drive competitive advantage. Her research agenda focuses on best practices for using technology to drive a complete brand experience across the customer life cycle, the marketing technology vendor landscape, integrated marketing strategy supported by technology, and the evolution of the marketing technology discipline.

Cory has been quoted and referenced in Forbes, Wired, Mediapost, Ad Age, 1to1 Media, and MarketingWeek and frequently speaks at various industry conferences.

Previous Work Experience

Before joining the Customer Insights team, Cory was an analyst for the CMO practice at Forrester, focusing on a customer-life-cycle-driven marketing strategy. She began her Forrester career supporting the CMO & Marketing Leadership team and spent two years researching shopper marketing and brand building.

Education

Cory has a B.A. in political science and Hispanic studies from Boston College.

Cory Munchbach's Research

  • For Customer Insights Professionals

    Report: Case Study: NASCAR Starts Up Its Contextual Marketing Engine

    Forrester believes that firms must look beyond campaigns and instead deliver self-perpetuating cycles of real-time and insight-driven customer interactions to win, retain, and engage with custom...

    • Downloads: 103
  • For Customer Insights Professionals

    Report: Let's Revisit The Enterprise Marketing Software Landscape (Again)

    The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities ar...

    • Downloads: 1310
  • For CMO Professionals

    Report: Revisiting The Touchpoint-Impact Framework For 2014

    Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety o...

    • Downloads: 244
  • For Customer Insights Professionals

    Report: Quick Take: IBM Acquires Silverpop

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some signifi...

    • Downloads: 109
  • For CMO Professionals

    Report: Adopt The Customer Life Cycle To Win In The Age Of The Customer

    There is widespread recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disru...

    • Downloads: 736
  • For CMO Professionals

    Report: The Role Of Digital In The Path To Purchase

    CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conduct...

    • Downloads: 1525
  • For CMO Professionals

    Report: Customer Life-Cycle Marketing Demands New Metrics

    To get the best returns from the adoption of a customer-centric approach to marketing, Forrester believes that marketers must make the shift from the traditional marketing funnel to the customer...

    • Downloads: 1565
  • For Marketing Leadership Professionals

    Report: Make The Switch To The Customer Life Cycle

    The customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but most marketers have not yet moved their organizations to the customer li...

    • Downloads: 1363
  • For Customer Insights Professionals

    Report: Let's Revisit The Enterprise Marketing Software Landscape (Again)

    The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities ar...

    • Downloads: 1310
  • For CMO Professionals

    Report: The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises

    Today's empowered customer has the world at her fingertips — literally — through the multiple connections to information, products, and opinions all throughout her day. Marketers who...

    • Downloads: 1228
View all of Cory Munchbach's Research

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