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This is the Strategic Plan report in The Mobile Marketing Playbook.

For Marketing Leadership Professionals

Craft A Maturity-Based Mobile Strategy

December 05, 2012

By Melissa Parrish with David Truog, Jennifer Wise, Elizabeth Komar

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Why Read This Report

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies focused on technology first rather than on people and objectives. Most marketers are still in the early stages of mobile maturity, too, which further complicates the strategic planning process. This report lays out the frameworks you need to create engaging, strategically smart programs that match your level of mobile marketing maturity.
Tags: Consumer Segmentation, Emerging Methods, Market Research, Marketing & Strategy, Marketing Automation, Marketing Methods, Mobile Marketing, Online Marketing Technology
US $ 499
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TABLE OF CONTENTS

  • Your Maturity Dictates The Best Approach To Mobile Marketing
  • Novices And Experimenters Start With Basic Approaches
  • Practitioners Use The POST Method For Strategic Planning
  • Leaders Use The Addressability Framework For Program Development
  • Mastering Addressability Will Make You Even Better At POST
  • Related Research Documents
 
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