Why Read This
This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies focused on technology first rather than on people and objectives. Most marketers are still in the early stages of mobile maturity, too, which further complicates the strategic planning process. This report lays out the frameworks you need to create engaging, strategically smart programs that match your level of mobile marketing maturity.