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Description
This webinar is for B2B marketers, responsible for accelerating revenues, who must power up their lead-to-revenue management (L2RM) processes to achieve new customer acquisition and revenue growth goals. You face a myriad of decisions (from tactics to staffing and tools) as you set out to transform your lead-to-revenue processes. A thoughtful strategy will help ensure you make the right choices. And a well-articulated strategic plan will keep you from having to endlessly explain those choices to outside observers and tangentially engaged stakeholders. The lead-to-revenue management strategic plan provides the linkage between your vision and the operational processes and tactics through which the vision will be realized.
Agenda:
- Why You Need An L2RM Strategic Plan
- What Are The Key Elements Of The L2RM Strategic Plan?
- How Can You Use The L2RM Strategy Matrix To Define Your L2R Strategy?
- Managing The Strategic Planning Process
Technical information
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