Forrester

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

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For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

Growth Slows But Remains Strong Despite Legislative Uncertainty

Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

• Downloads: 115

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 213

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

How many mobile subscribers have an iPhone in the US?

Discussion:Forrester Research Social Media Forecast, 2010 to 2015 (US)

insufficient contextual and strategic analysis. incomplete data legend. of more value to see data with analyst's assessment and competing hypotheses.

For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

Rich Media And Video Are The Future Of A Growing But Slowing Market

European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

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Discussion:Mobile Marketing: Three Principles For Success

For Marketing Leadership Professionals

Report:Remarketing Done Right

Maximize Display Effectiveness By Optimizing Your Approach

New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

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For Marketing Leadership Professionals

Report:Social Media Metrics That Matter

Communicating The Right Data To Different Internal Stakeholders

Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelming...

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For Marketing Leadership Professionals

Client Inquiry:Mobile Internet Usage

What is the penetration of mobile Internet usage?

For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Report:Use Social Media To Boost Your TV Audience

Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

• Downloads: 466

For Marketing Leadership Professionals

Report:Choosing The Right Media Mix 2010: Europe

From Creating Awareness To The Act Of Purchase

Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

• Downloads: 654

For Marketing Leadership Professionals

Report:Case Study: Ford Pursues Co-Creation With An Ideation Site

An Empowered Report: A Social Co-Creation Case Study

Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

• Downloads: 491

For Marketing Leadership Professionals

Report:Use Social Intelligence To Improve Email Marketing Success

Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing...

• Downloads: 471

Discussion:How To Exploit The Database Of Affinity

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

Discussion:Remarketing Done Right

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...

• Downloads: 963

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

Discussion:What does a successful and mature social media effort for a B2B company look like?

Hi - I'm hoping this community can help me answer a question that seems to keep coming up at our company.  What does a successful and mature social media effort for a B2B company look like? As a B2B...

For Marketing Leadership Professionals

Tool:Selected Vendor Application Details

For Marketing Leadership Professionals

Tool:Determine The CORE Directive Most Critical For You

For Marketing Leadership Professionals

Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

Forrester Technographics® Digital Consumer Community Report, September 2012

In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-centric...

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