Forrester

For Enterprise Architecture Professionals

Report:Let The Adjacent Possible Guide Your Information Strategy

Strategic Plan: The Information Strategy And Architecture Playbook

A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

• Downloads: 500
• Comments: 1
• Rating:

For Analyst Relations Professionals

Report:Professional Industry Analyst Relations Measurement

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

• Downloads: 178
• Rating:

For CIO Professionals

Report:The Future Of Business Technology Governance

The BT Governance Collection: Principles And Strategies

"Good" technology governance is business technology (BT) governance — a conscious effort by senior executives to establish strategies, structures, processes, and measurements for the management...

• Downloads: 750
• Rating:

For CIO Professionals

Tool:Baseline Cloud Computing Costs For 100 VM Workloads

For Sales Enablement Professionals

Report:Evaluate Your Channel Partner Loyalty Initiative

Benchmarks: The Channel Partner Loyalty Playbook

In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

• Downloads: 63
• Rating:

For Application Development & Delivery Professionals

Report:Quantify The Business Value Of CRM

Business Case: The CRM Playbook

Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

• Downloads: 209
• Rating:

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 194

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Metrics

AR's Measurement And Achievement Of Sales Contribution Is Improving

Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

• Downloads: 368

For Application Development & Delivery Professionals

Report:BI On BI: How To Manage The Performance Of BI Initiatives

Performance Management: The Business Intelligence Playbook

Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

• Downloads: 204
• Rating:

For Infrastructure & Operations Professionals

Report:Prepare For 2020: Transform Your IT Infrastructure And Operations Practice

Vision: The I&O Practice Playbook

By 2020, the proliferation of as-a-service technology, tech-savvy workers, and increased business complexity will widen the gap between business demand and traditional IT supply. In this new era,...

• Downloads: 875
• Comments: 1
• Rating:

For Sourcing & Vendor Management Professionals

Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

Metrics: The Strategic Software Sourcing Playbook

This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

• Downloads: 159

For Marketing Leadership Professionals

Report:"Owner" And "Sponsor" B2B Community Success Metrics

Benchmarks: The B2B Online Community Playbook

As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

• Downloads: 195
• Comments: 1

For CIO Professionals

Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

• Downloads: 115
• Rating:

For CIO Professionals

Tool:Traditional Virtual Server Hosting Costs For 100 VM Workloads

For CIO Professionals

Report:Building BT Governance Capabilities — A Practitioners' Perspective

The BT Governance Collection: Practitioners' Experiences

As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

• Downloads: 177
• Rating:

For Infrastructure & Operations Professionals

Report:Voice Of The Customer: The Good, The Bad, And The Unwieldy Of DCIM Deployments

Customers Achieve ROI, But Configuration Is More Difficult Than Expected

Data center infrastructure management (DCIM) is rapidly emerging as a solution to help IT infrastructure and operations (I&O) professionals improve data center operations and management. As...

• Downloads: 128

For Security & Risk Professionals

Report:The Forrester Information Security Metrics 3R Dashboard

The Information Security Metrics 3R Dashboard should be used as a template to present information security metrics organized across three dimensions: Readiness, Response, and Recovery. Forrester...

• Downloads: 49
• Comments: 2
• Rating:

For Marketing Leadership Professionals

Report:Social Marketing Spending In 2011

Benchmarks: The Social Marketing Playbook

Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

• Downloads: 2030
• Rating:

For CIO Professionals

Report:Perspectives On Asia's BT Journey

Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

• Downloads: 103

For Security & Risk Professionals

Report:Measure The Effectiveness Of Your Security Architecture And Operations

Performance Management: The Security Architecture And Operations Playbook

Information security programs have struggled with legitimacy with senior leaders for a long time. There are many reasons for this, but they all can be traced back to the historical inability of chief...

• Downloads: 510
• Rating:

For Infrastructure & Operations Professionals

Report:Develop IT Infrastructure Metrics Using The Balanced Scorecard

Performance Management: The IT Infrastructure Playbook

This report outlines Forrester's solution for developing effective objectives and metrics to measure yourIT infrastructure. The process of implementing a comprehensive and useful program of...

• Downloads: 651
• Rating:

For CIO Professionals

Tool:On-Site Versus Hosting Versus Cloud Scenario Sensitivity Analysis

For Enterprise Architecture Professionals

Report:The State Of EA 2013: Information And Business Architecture Take Hold; New Hardships Arise

Landscape: The EA Practice Playbook

Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest survey, the scale of EA value...

• Downloads: 508
• Rating:

For Enterprise Architecture Professionals

Report:BCEA Performance Metrics Address Broader Business Outcomes

Performance Management: The EA Method Playbook

A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

• Downloads: 166
• Rating:

For Application Development & Delivery Professionals

Report:Implement Effective Customer Service Metrics

Benchmarks: The Contact Centers For Customer Service Playbook

This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service metrics. This report...

• Downloads: 585
• Rating: