Forrester

Consumers are relying on their mobile phones for more than talking and texting these days. They are using them for everything from reading and writing emails to watching the ne

Consumers are relying on their mobile phones for more than talking and texting these days. They are using them for everything from reading and writing emails to watching the news, purchasing electronics, trading stocks, and booking hotel rooms. Consumer product and services companies seeking a persistent presence with their customers have developed mobile strategies and rolled out first-generation mobile services via SMS, applications, and mobile-optimized websites.

What next? Mobile technologies are evolving quickly. Leveraging these technologies to create excellent mobile experiences that are convenient and user-friendly can be challenging. This Workshop is designed to give mobile strategy, service, or product professionals tasked with providing a great customer experience the tools and framework they need to create great mobile experiences.

Attendees will learn and apply:

• The Forrester's Convenience Quotient for evaluating mobile content, features, and services to help craft or modify a current offering.
  
• What makes a great mobile experience and how do you evaluate that experience (either application or mobile-optimized website) from the standpoint of your user?
  
• Who can help you design and build a great mobile experience?