Creating Effective Mobile Experiences

Creating Effective Mobile Experiences

Thursday, April 21, 2011Cambridge, MA
  • Thursday April 21

    • 08:30 AM - 09:00 AM

      Breakfast Reception
    • 09:00 AM - 09:30 AM

      Introductions And Expectations
    • 09:30 AM - 10:00 AM

      Exercise: Using QR Codes
    • 10:00 AM - 10:45 AM

      Consumer Mobile Behavior: Separating Hype From Reality
    • 10:45 AM - 11:00 AM

      Break
    • 11:00 AM - 11:45 AM

      Convenience Quotient Of Mobile Services: Choosing The Right Content And Services For Your Mobile Experiences
    • 11:45 AM - 12:30 PM

      What Makes A Great Mobile Experience And Why?
    • 12:30 PM - 01:00 PM

      Lunch
    • 01:00 PM - 01:45 PM

      Best Practices For Designing SMS Services
    • 01:45 PM - 03:15 PM

      Exercise: Evaluating Your Mobile Experience
    • 03:15 PM - 03:30 PM

      Break
    • 03:30 PM - 04:15 PM

      Choosing And Evaluating A Mobile Partner
    • 04:15 PM - 04:30 PM

      Wrap-Up
    • 11:59 PM - 11:59 PM

      Creating Effective Mobile Experiences