Why Read This
Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and guidance from AD&D leaders as they select vendors and technologies. They need AD&D (working with colleagues in enterprise architecture) to establish the technical services and tools to deliver and optimize cross-channel customer experiences. And they need AD&D's expertise in project and program management and software quality assurance. To grasp this opportunity, the typical AD&D organization must transform to be quicker; master new technologies and relationships; and broker, as well as build, digital experience solutions. This report outlines how to create a strategy for this transformation, both for AD&D shops just beginning the digital experience journey and organizations already well down the path.
Tags: Application Development, Application Platforms & Programming Strategy, Architecture & Technology Strategy, Business Process Management (BPM), Business Transformation, Competency & Skills Management, Cross Channel Strategies, Customer Experience Management, IT Management, IT Organization, IT Talent Management, Multichannel Architecture, Multichannel Customer Experience, Technology, Web Development Tools