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Description
Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now – that of the always-addressable consumer, a shift from the funnel to the consumer life cycle, and the impact of digital disruption that dramatically changes the marketing landscape. CMOs must drive innovation velocity across a spectrum of marketing activities at a faster pace than ever before. To be successful, CMOs must build a marketing innovation foundation and culture that emphasizes a post-digital mindset and encourages and rewards employees for bringing innovative ideas to marketing leadership. This webinar presents the cultural models CMOs can use to drive marketing innovation velocity forward and grow their business.
Case studies on successful marketing innovation include Nestlé, Skinnygirl, Chick-Fil-A, and 7-Eleven.
Agenda:
- Leading Innovators Do More Than Just Test Budgets
- Accelerating Marketing Innovation Is A Cultural Mindset
- Culture Is The Hardest Part Of Great Marketing Innovation
Vendors mentioned: ICrossing and T3.
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