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Customer Advocacy 2010: How Canadian Customers Rate Their Banks

    Why Read This Report

    Forrester's research shows that a key driver of customer retention and deeper customer relationships is a trait we call "customer advocacy," the perception by customers that a firm does what's best for them, not just what's best for its own bottom line. When Canadian customers rate their primary banks on customer advocacy, credit unions come out on top, followed by President's Choice Financial. Four of the big five banks get below-average scores from their customers.
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      Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers