Forrester

Why Read This Report

As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI professionals to extend their data capture initiatives beyond traditional sources, making the integration and management of data increasingly complex. At the same time, the demand for insight — not just data — in real time creates a challenge but also a huge opportunity to extend the value of Customer Intelligence throughout the enterprise. Leading CI professionals who evolve and adapt to these trends will quickly find themselves at the nexus of the business.