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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:

Measure and improve marketing contributions to sales results:

 

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Customer Insights Blog

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Latest Research For This Role

Report: Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

Landscape: The Lead-To-Revenue Playbook

August 19, 2014 | Lori Wizdo

After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries that...

Report: Balance People And Process To Fund L2RM

Business Case: The Lead-To-Revenue Playbook

August 18, 2014 | Laura Ramos

Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

Webinar: Moments Of Truth: The Power Of Emotion In Consumer Behavior, From A Multi-Methodology Research Approach

September 9, 2014

Webinar: Choose The Right Provider For Your Customer Loyalty Strategy

September 9, 2014

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