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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:

Measure and improve marketing contributions to sales results:

 

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Customer Insights Blog

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Latest Research For This Role

Report: Design A Social Intelligence Function

Organization: The Social Intelligence Playbook

August 29, 2014 | Allison Smith

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

Report: Prepare For A World Of Consumer-Managed Data

Executive Overview: The Personal Identity And Data Management Playbook

August 29, 2014 | Fatemeh Khatibloo

Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

Webinar: Moments Of Truth: The Power Of Emotion In Consumer Behavior, From A Multi-Methodology Research Approach

September 9, 2014

Webinar: Choose The Right Provider For Your Customer Loyalty Strategy

September 9, 2014

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