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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:


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Customer Insights Blog

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Latest Research For This Role

Report: Adaptive Intelligence: Assess Your Readiness

April 18, 2014 | Fatemeh Khatibloo

Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

Report: Quick Take: IBM Acquires Silverpop

Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

April 14, 2014 | Lori Wizdo

On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

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Analysts Serving This Role

  • Andrew Peach

    Andrew Peach

    Technology Product Strategies, Market Research...

  • James McCormick

    James McCormick

    Online Marketing Technology, Web Design & Usability...

  • Anjali Lai

    Anjali Lai

    Listening Platforms, Voice Of The Customer...

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Three Ways To Turn B2B Big Data Into Actionable Marketing Insight

April 30, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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