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August 28, 2014 | Jason McNellis
August 25, 2014 | Gene Cao
August 11, 2014 | Michael Barnes
Continuous Improvement: The Cross-Channel Attribution Playbook
September 2, 2014 | Tina Moffett
Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...
September 2, 2014 | Jody Sarno
The strategy behind customer insights (CI) marketing technology was intended to quickly turn the mounds of customer data in companies' databases into actionable insights and ensure success by...
Advertising Agencies, Direct Marketing...
Consumer Mobility, eCommerce...
B2C eCommerce, Online Retail...
November 6, 2014 - November 7, 2014
November 17, 2014 - November 18, 2014
April 14, 2015 - April 15, 2015