Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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3 results in Everything

Security & Risk
IT Management
John Kindervag

For Security & Risk Professionals
Report:Planning For Failure
An Effective Incident Management Program Is Essential To Help You Stay In Business
John Kindervag, Rick HollandNovember 9, 2011
It's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal everything...
- Downloads: 687
For Security & Risk Professionals
Report:Control And Protect Sensitive Information In The Era Of Big Data
Future Look: The Data Security And Privacy Playbook
John KindervagJuly 12, 2012
This report outlines the future look of Forrester's solution for security and risk (S&R) executives seeking to develop a holistic strategy to protect and manage sensitive data. In the...
- Downloads: 1649
For Security & Risk Professionals
Report:Defend Your Business From The Mutating Threat Landscape
Business Case: The Security Architecture And Operations Playbook
John KindervagNovember 1, 2011
We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...
- Downloads: 875
Charts & Figures results for
For Security & Risk Professionals
Charts & Figures:Security Hiring Ticks Up In 2012
Business Case: The Security Architecture And Operations Playbook
John KindervagNovember 1, 2011

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Customer Relationship Management (CRM)

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For Security & Risk Professionals

Report:Planning For Failure

For Security & Risk Professionals

Report:Control And Protect Sensitive Information In The Era Of Big Data

For Security & Risk Professionals

Report:Defend Your Business From The Mutating Threat Landscape

For Security & Risk Professionals

Charts & Figures:Security Hiring Ticks Up In 2012

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