Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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  • John Kindervag
  • Forrsights For Business Technology

  • For Security & Risk Professionals

    Report:Planning For Failure

    An Effective Incident Management Program Is Essential To Help You Stay In Business

    John Kindervag, Rick HollandNovember 9, 2011

    It's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal everything...

    • Downloads: 687

  • For Security & Risk Professionals

    Report:Defend Your Business From The Mutating Threat Landscape

    Business Case: The Security Architecture And Operations Playbook

    John KindervagNovember 1, 2011

    We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

    • Downloads: 875

  • Charts & Figures results for

  • For Security & Risk Professionals

    Charts & Figures:Security Hiring Ticks Up In 2012

    Business Case: The Security Architecture And Operations Playbook

    John KindervagNovember 1, 2011
 
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