Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Past 18 months (2)

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Enterprise Collaboration
Security & Risk

For Security & Risk Professionals
Report:It's Time To Include Social Technology In Your Crisis Communication Strategy
Stephanie Balaouras, Christopher McCleanJuly 06, 2011
Among risk professionals who have successfully navigated their organization through a crisis, almost all will say that they had grossly underestimated the difficulty of communicating effectively...
- Downloads: 521
For Security & Risk Professionals
Report:Your Anti-Social Behavior Stops Here — Set Guidelines To Adopt Social Media And Reduce Risk
A Framework For Building Your Social Media Policy
Chenxi WangJuly 19, 2011
Social media is becoming increasingly prevalent within the workplace. Although many security and risk professionals will be quick to set restrictions to proactively avoid risks related to social...
- Downloads: 666
For Security & Risk Professionals
Report:Understanding Legal And Regulatory Risks In Social Media
Brian W. HillJanuary 05, 2012
Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...
- Downloads: 855
For Security & Risk Professionals
Charts & Figures:Enterprises Report Litigation, Reputation, And Compliance Concerns About Social Media
Brian W. HillJanuary 05, 2012
For Security & Risk Professionals
Report:Aim To Empower The Anytime, Anywhere Workforce
Business Impact: The Mobile Security And Operations Playbook
Benjamin Gray, TJ KeittMay 03, 2012
With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...
- Downloads: 658
For Security & Risk Professionals
Tool:Adoption Of Email And Web Content Filtering As A Service
Chenxi WangNovember 10, 2010
For Security & Risk Professionals
Report:Content Security Predictions: 2011 And Beyond
Grading Last Year's Predictions, Plus Three Trends For Next Year
Chenxi WangNovember 10, 2010
Forrester predicted four major content security trends entering 2009. So how'd we do? We got three right, one half-right, and none wrong. As predicted, the market saw a tremendous amount of...
- Downloads: 839
For Security & Risk Professionals
Report:Dial "H" For Hack
An Empowered Report: Understanding The Threats To Unified Communication And VoIP Deployments
John KindervagApril 11, 2011
In many companies, the worlds of data networking and telecommunications have merged, and voice and video traffic travels with other enterprise data on the same corporate network. Often known...
- Downloads: 522
For Security & Risk Professionals
Tool:Content Security Spending Is Low On IT's Budget
Chenxi WangNovember 10, 2010

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Customer Relationship Management (CRM)

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For Security & Risk Professionals

Report:It's Time To Include Social Technology In Your Crisis Communication Strategy

For Security & Risk Professionals

Report:Your Anti-Social Behavior Stops Here — Set Guidelines To Adopt Social Media And Reduce Risk

For Security & Risk Professionals

Report:Understanding Legal And Regulatory Risks In Social Media

For Security & Risk Professionals

Charts & Figures:Enterprises Report Litigation, Reputation, And Compliance Concerns About Social Media

For Security & Risk Professionals

Report:Aim To Empower The Anytime, Anywhere Workforce

For Security & Risk Professionals

Tool:Adoption Of Email And Web Content Filtering As A Service

For Security & Risk Professionals

Report:Content Security Predictions: 2011 And Beyond

For Security & Risk Professionals

Report:Dial "H" For Hack

For Security & Risk Professionals

Tool:Content Security Spending Is Low On IT's Budget

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