For Marketing Leadership Professionals
Safeguard Your Single Most Important Asset
First-party data is a publisher's single most important asset. It represents the trust that a publisher builds with a loyal audience. It embodies the very essence of a publisher's brand, and it is...
- Downloads: 88
For Infrastructure & Operations Professionals
In-Store Technology Is Too Critical For I&O To Be Left Out
To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...
- Downloads: 46