Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Reports (2)

Refine your results

Methodology

Forrsights For Business Technology (1)

2 results in Everything

Information Management
Christine Ferrusi Ross

For Sourcing & Vendor Management Professionals
Report:IT Services Firm Changes: What SVMs Must Know
The Coming Upheaval In Tech Services
Christine Ferrusi RossOctober 21, 2010
Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...
- Downloads: 425
For Sourcing & Vendor Management Professionals
Report:SVMs Need To Work Harder To Understand Stakeholder Needs
A Fact-Based Approach To Workforce Technology Needs Assessment
Christine Ferrusi RossOctober 13, 2010
How well do you know your stakeholders? Business users today expect consumer-like usability and functionality from their work tools. And much of what they want to use can be purchased with a credit...
- Downloads: 119

Search

Customer Relationship Management (CRM)

Refine your results

Methodology

For Sourcing & Vendor Management Professionals

Report:IT Services Firm Changes: What SVMs Must Know

For Sourcing & Vendor Management Professionals

Report:SVMs Need To Work Harder To Understand Stakeholder Needs

Browse