Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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CIO (1)
Infrastructure & Operations (1)

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Microsoft (1)

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Information Management
Art Schoeller
Past 12 months

For CIO Professionals
Report:Office 2013: A Breakthrough In Productivity
Highly Integrated With A Risk Of Lock-In
Rob Koplowitz, John R. Rymer, Ted Schadler, Art Schoeller, Philipp Karcher, Frank E. Gillett, Christopher Voce, Leslie OwensJanuary 29, 2013
Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...
- Downloads: 333
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For Infrastructure & Operations Professionals
Report:Use Context To Drive A Seamless UC&C Service Layer
Vision: The Communications And Collaboration Infrastructure Playbook
Onica King, Henry Dewing, Art SchoellerDecember 20, 2012
Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...
- Downloads: 169

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Customer Relationship Management (CRM)

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For CIO Professionals

Report:Office 2013: A Breakthrough In Productivity

For Infrastructure & Operations Professionals

Report:Use Context To Drive A Seamless UC&C Service Layer

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