Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Jennifer Belissent

For CIO Professionals
Report:Africa's ICT Forecast Looks Increasingly Cloudy
Understanding The Cloud Computing Opportunities In Africa
Jennifer Belissent, Summer HamadFebruary 22, 2012
After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...
- Downloads: 344
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For CIO Professionals
Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market
Jennifer BelissentFebruary 02, 2011
Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...
- Downloads: 1164
For CIO Professionals
Tool:Governments Adopt Enterprise Applications And Governance Tools
Jennifer BelissentMay 13, 2011
For CIO Professionals
Charts & Figures:Tools And Technologies Support Smart City Governance
Jennifer BelissentMay 13, 2011
For CIO Professionals
Report:Not Business As Usual: ICT Opportunities In The Government Sector
Jennifer BelissentSeptember 07, 2011
The news about governments is often dire: Economic crises, austerity budgets, crises of constituent confidence, protests, riots, and war often make the headlines. However, in spite of (or perhaps...
- Downloads: 554
For CIO Professionals
Report:Smart City Leaders Need Better Governance Tools
Smart City Governance Brings New Opportunities For Tech Providers
Jennifer BelissentMay 13, 2011
Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...
- Downloads: 664
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Customer Relationship Management (CRM)

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CIO Professionals

Report:Africa's ICT Forecast Looks Increasingly Cloudy

For CIO Professionals

Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

For CIO Professionals

Tool:Governments Adopt Enterprise Applications And Governance Tools

For CIO Professionals

Charts & Figures:Tools And Technologies Support Smart City Governance

For CIO Professionals

Report:Not Business As Usual: ICT Opportunities In The Government Sector

For CIO Professionals

Report:Smart City Leaders Need Better Governance Tools

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