Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Reports (1)
Charts & Figures (3)

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Marketing Automation
eBusiness & Channel Strategy

For eBusiness & Channel Strategy Professionals
Report:The Emergence Of Customer Experience Management Solutions
How CXM Will Help eBusiness Leaders Drive Interactions Across Touchpoints
Brian K. WalkerAugust 10, 2011
A new type of solution is emerging on the commerce technology landscape that promises to help eBusiness leaders drive customer targeting, content relevancy, and personalization on their sites and...
- Downloads: 1539
For eBusiness & Channel Strategy Professionals
Charts & Figures:CXM-Driven Sites Represent A Very Different Site Management Paradigm
Brian K. WalkerAugust 10, 2011

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Customer Relationship Management (CRM)

For eBusiness & Channel Strategy Professionals

Report:The Emergence Of Customer Experience Management Solutions

For eBusiness & Channel Strategy Professionals

Charts & Figures:CXM-Driven Sites Represent A Very Different Site Management Paradigm

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