Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Charts & Figures (8)

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Jennifer Belissent

For CIO Professionals
Report:Governments Embrace New Modes Of Constituent Engagement
Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged
Jennifer BelissentApril 06, 2012
One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...
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For CIO Professionals
Charts & Figures:Citizens Increasingly Use Social Media Tools And Expect Governments To Do So As Well
Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged
Jennifer BelissentApril 06, 2012

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Customer Relationship Management (CRM)

For CIO Professionals

Report:Governments Embrace New Modes Of Constituent Engagement

For CIO Professionals

Charts & Figures:Citizens Increasingly Use Social Media Tools And Expect Governments To Do So As Well

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