Forrester

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For CMO Professionals

Report:CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

• Downloads: 906

For eBusiness & Channel Strategy Professionals

Tool:Landscape Of Vendors

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Insurance Forecast, 2010 To 2015 (Europe-7)

ForecastView Spreadsheet

Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...

• Downloads: 7

For Application Development & Delivery Professionals

Tool:What Emotions Should Your Mobile App Engender?

For CIO Professionals

Tool:US Consumers Experience A Broad Set Of Personal Computing Challenges

For Marketing Leadership Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 542
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For CMO Professionals

Report:People Pay For Content; They Just Don't Own It

Why Control Of Digital Subscriptions Is The New Media Battleground

Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay...

• Downloads: 841

For CMO Professionals

Tool:Connected TV Owners Aren't Exactly Thrilled

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

• Downloads: 502

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...

For Marketing Leadership Professionals

Tool:Forecast: Share Of US Consumer PC Sales By Form Factor, 2008 To 2015

For CMO Professionals

Tool:Only 10% Of US Online Adults Are Actively Aware Of 3D TV

For eBusiness & Channel Strategy Professionals

Tool:Forecast: US Mobile Bankers, 2008 To 2015

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 651
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For Marketing Leadership Professionals

Report:Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

ForecastView Spreadsheet

Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service...

• Downloads: 4

For Application Development & Delivery Professionals

Tool:Mobile Apps Must Achieve The Right Balance Of All Seven Qualities Of Great Software

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: US Retail eBusiness

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

• Downloads: 1894
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Banking Forecast, 2010 To 2015

Robust Growth To Drive Demand For Stronger Mobile Functionality

US mobile banking adoption has experienced rapid growth in the past three years, more than doubling from 5% of online adults in 2007 to 12% in Q2 2010. By 2015, Forrester predicts that one in five US...

• Downloads: 1632