Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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4 results in Everything

  • Consumer Electronics & Technology
  • Security & Risk
  • For Security & Risk Professionals

    Report:Work With Marketing Pros To Prevent Breaches

    How To Protect Your Email Data

    In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

    • Downloads: 179
  • For Security & Risk Professionals

    Report:Apply Identity And Access Management Techniques To Consumer Data

    Personal Identity Management

    Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

    • Downloads: 352
  • For Security & Risk Professionals

    Charts & Figures:Fraud Analyst Dashboard

  • For Security & Risk Professionals

    Report:Case Study: Online Retailer Uses New Fraud Detection Systems To Cut Fraud Loss Rates

    A North American online retailer found that fraud losses ate at profits and affected the customer experience. The retailer's manual fraud management processes could not scale with the volume of its...

    • Downloads: 318