Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Reports (1)

1 result in Everything

Consumer Electronics & Technology
Security & Risk
Security, Risk and Compliance
Past 18 months

For Security & Risk Professionals
Report:Apply Identity And Access Management Techniques To Consumer Data
Personal Identity Management
Eve MalerJanuary 23, 2012
Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...
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Customer Relationship Management (CRM)

For Security & Risk Professionals

Report:Apply Identity And Access Management Techniques To Consumer Data

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