Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Reports (1)

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Consumer Electronics & Technology
Heidi Shey

For CIO Professionals
Report:Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility
Jonathan Penn, Heidi SheyAugust 17, 2011
Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...
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Customer Relationship Management (CRM)

For CIO Professionals

Report:Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility

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