Forrester

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For Marketing Leadership Professionals

Tool:Social Technographics® Growth From 2007 To 2010

For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

The Impact Of Media Fragmentation Patterns On Communication Strategy

Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Downloads: 380

For Marketing Leadership Professionals

Report:The New Blogging Strategy For Consumer Brands

Using Blogs To Empower Consumers And Gain Back Trust For Your Brand

Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school...

• Downloads: 780

For Marketing Leadership Professionals

Report:Creating New Revenues Around Content: Find Your Popcorn

Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

• Downloads: 898

For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Socially Connected Device Junkies

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)

Forrester conducted an online survey fielded in July 2011 of 64,515 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 64,515), there is 95%...

For Marketing Leadership Professionals

Report:Choosing The Right Media Mix 2010: Europe

From Creating Awareness To The Act Of Purchase

Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

• Downloads: 654

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For eBusiness & Channel Strategy Professionals

Report:Online Customer Service Review: Wireless Communication Service Providers

An Empowered Report: A Look At The Best And Worst Of Online Customer Service

Forrester evaluated the online customer service offerings of the four largest US wireless communication service providers — AT&T, Sprint, T-Mobile, and Verizon Wireless. Our analysis uncovered...

• Downloads: 508

For Marketing Leadership Professionals

Tool:The Paid Content Checklist Identifies The Key Strategic Challenges In Sequential Order

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Adult Online Survey, Q4 2010 (US)

Forrester conducted an online survey fielded in November 2010 of 4,006 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,006), there is 95%...

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 318
• Comments: 3

For Marketing Leadership Professionals

Tool:Nearly Twice As Many People Share UGC Video As Share Marketer-Created Video Content

For Customer Experience Professionals

Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

A Panel Discussion At The 2010 Customer Experience Forum

Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

• Downloads: 1054

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 696
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For Marketing Leadership Professionals

Tool:Calculating The Media Fragmentation Index

For Marketing Leadership Professionals

Report:Using Facebook As A Content Platform

Optimize Your Products For Emerging Social Media Channels

The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

• Downloads: 868

For Marketing Leadership Professionals

Report:How News Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

• Downloads: 347

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 767