Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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73 results in Everything

  • Transportation & Logistics
  • For Customer Experience Professionals

    Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

    A Panel Discussion At The 2010 Customer Experience Forum

    Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

    • Downloads: 1053
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

    These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

    • Downloads: 42
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 560
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 161
  • For Security & Risk Professionals

    Report:Japan Cloud Computing 2010: End User Adoption Trends

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

    • Downloads: 32
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 162
  • For eBusiness & Channel Strategy Professionals

    Report:The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

    • Downloads: 1130
  • For CIO Professionals

    Report:What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...

    • Downloads: 790
  • For Customer Experience Professionals

    Report:Conversations With Customer Experience Leaders: Maersk Line's Jesper Engelbrecht Thomsen

    In 2009, Maersk Line asked Jesper Engelbrecht Thomsen, vice president of customer service, to take on the role of improving customer experience enterprisewide. Faced with increasing competition and...

    • Downloads: 249
  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2013

    Benchmarks: The Customer Experience Management Playbook

    How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

    • Downloads: 1277
    • Comments: 7
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In China 2010: End User Adoption Trends

    This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 33
  • For Sourcing & Vendor Management Professionals

    Report:China Cloud Storage Services Report

    The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report:Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

    • Downloads: 651
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

    • Downloads: 1369
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Retail Forecast, 2011 To 2016

    eCommerce Tops $200 Billion In 2011

    eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this...

    • Downloads: 2083
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 339
  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2012

    Benchmarks: The Experience-Driven Organization Playbook

    This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

    • Downloads: 2787
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Open Source And Cloud-Based Integration Trends

    A Recent Forrester Survey Shows Divergent Plans

    Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but...

    • Downloads: 747
    • Comments: 4
  • For Application Development & Delivery Professionals

    Client Inquiry:What Value Is RFID/Bar Code Tracking Delivering For Business?

    What value is RFID/bar code tracking delivering for business? We are looking at high-value items such as pharmaceutical products, automobile parts, beverage/tobacco, etc.

    • For eBusiness & Channel Strategy Professionals

      Report:Postmortem: US Online Holiday Season, 2010

      Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches

      The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...

      • Downloads: 300
    • For CIO Professionals

      Report:SharePoint Adoption: Content And Collaboration Is Just The Start

      Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

      Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

      • Downloads: 1375
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

      Benchmarks: The Retail eCommerce Playbook

      This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

      • Downloads: 1743
      • Rating:
     
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