Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Charts & Figures (9)

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Springboard
Enterprise Mobility

For CIO Professionals
Report:Asian Urbanization Creates Opportunities For ICT Suppliers
Manish BahlOctober 19, 2011
With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...
- Downloads: 272
For CIO Professionals
Report:Asia Pacific IT Market Predictions 2011
Dane AndersonDecember 15, 2010
This document provides vendor strategists with an analysis of the key trends in the Asia Pacific IT market in 2010 and previews the top trends that will shape the local market in 2011. This document...
- Downloads: 34
For Sourcing & Vendor Management Professionals
Report:India IT Services Report: 2010
Frederic Giron, Seepij GuptaFebruary 01, 2011
This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...
- Downloads: 77
For CIO Professionals
Charts & Figures:Governments Weigh The Cost Versus Complexity Tradeoff Of Cloud Computing
Manish BahlOctober 19, 2011
For CIO Professionals
Report:Mobile Application Development: Weigh User Demands Against Flexibility And Costs
John BrandApril 06, 2011
Springboard Research witnessed strong uptake of the development of mobile "micro-apps" within Asia Pacific (AP) enterprises during 2010. The majority of these applications were driven by internal...
- Downloads: 107
For CIO Professionals
Report:Apple iPads: Ego Over Ergo
John BrandJuly 16, 2010
Apple iPads are rapidly gaining attention in the consumer world, forcing enterprise IT to re-evaluate tablets as a potentially supported business device. Springboard Research believes that Apple...
- Downloads: 12
For Sourcing & Vendor Management Professionals
Report:ANZ IT Services Report: 2010
Frederic Giron, Seepij GuptaFebruary 01, 2011
This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...
- Downloads: 36
For CIO Professionals
Report:Consumer Technologies Will Continue To Pervade Enterprise IT. Embrace, Don't Ignore.
Dane AndersonJuly 12, 2010
IT leaders have long fought a losing battle trying to mandate specific technologies that IT departments would support. However, users continue to expect their personal preferences in...
- Downloads: 7
For Sourcing & Vendor Management Professionals
Report:2011 ASEAN IT Services Report
Frederic Giron, Seepij GuptaJanuary 03, 2011
This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...
- Downloads: 56
For CIO Professionals
Report:SAP Futures: On-Device, On-Demand, And In-Memory
Dane AndersonJune 02, 2010
SAP marked the first 100 days of its new co-CEOs' leadership at Sapphire 2010 in Frankfurt and Orlando by outlining the company's future technology strategy. Among the strategic elements presented,...
- Downloads: 24
For Sourcing & Vendor Management Professionals
Report:APeJ IT Services Report: 2010
Frederic Giron, Seepij GuptaApril 01, 2011
This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...
- Downloads: 39
For CIO Professionals
Report:SAP Outlines Future Directions At Sapphire Now
Dane AndersonMay 28, 2010
This document provides vendor strategists with a summary of SAP's future plans as presented at the Sapphire 2010 conference. Among the strategic elements presented, the key focus areas included...
- Downloads: 9

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Customer Relationship Management (CRM)

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For CIO Professionals

Report:Asian Urbanization Creates Opportunities For ICT Suppliers

For CIO Professionals

Report:Asia Pacific IT Market Predictions 2011

For Sourcing & Vendor Management Professionals

Report:India IT Services Report: 2010

For CIO Professionals

Charts & Figures:Governments Weigh The Cost Versus Complexity Tradeoff Of Cloud Computing

For CIO Professionals

Report:Mobile Application Development: Weigh User Demands Against Flexibility And Costs

For CIO Professionals

Report:Apple iPads: Ego Over Ergo

For Sourcing & Vendor Management Professionals

Report:ANZ IT Services Report: 2010

For CIO Professionals

Report:Consumer Technologies Will Continue To Pervade Enterprise IT. Embrace, Don't Ignore.

For Sourcing & Vendor Management Professionals

Report:2011 ASEAN IT Services Report

For CIO Professionals

Report:SAP Futures: On-Device, On-Demand, And In-Memory

For Sourcing & Vendor Management Professionals

Report:APeJ IT Services Report: 2010

For CIO Professionals

Report:SAP Outlines Future Directions At Sapphire Now

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