Forrester

For Data Insights Professionals

Blog:Our World Is Already A Mobile World, But Is Your Research Mobile?

At Forrester, we believe that 2012 is an inflection point for mobile market research. Specifically, 2012 will be considered the “big bang” for a new era in market research — one in...

Discussion:Building An IT Portfolio Management Function

For Enterprise Architecture Professionals

Report:The Forrester Wave™: E-Signatures, Q2 2013

Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

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For Application Development & Delivery Professionals

Blog:TechnoPolitics Podcast: The Future Of Identity Management With Eve Maler

Come again? You mean to tell me that Eve Maler, one of Forrester's experts on emerging identity and security solutions, has never changed her Amazon password? Yep. She aptly points out that...

Discussion:Move From Ideation To Innovation

What about research showing that idea harvesting is not effective vs harvesting business problems and using challenges to solve them?

For Customer Experience Professionals

Report:Design Enjoyable Experiences Now

Enjoyment is one of the best possible outcomes of any customer experience. But the majority of firms can barely design a useful, usable experience, much less a pleasurable one. Recent advances in the...

• Downloads: 432
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For Enterprise Architecture Professionals

Blog:Have Your Cake And Eat It Too!

  How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...

For Enterprise Architecture Professionals

Blog:The Context For EA Success Is Changing – Are You Changing For This New Context?

As architects, we all know the importance of context. The right architecture for one context – say, an organically growing company – doesn’t work for a company growing by...

For Customer Insights Professionals

Report:Digital Intelligence Transforms Analytics Into Action

Executive Overview: The Digital Intelligence Playbook

The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels,...

• Downloads: 552
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Discussion:Finding the balance between CustSat & Fraud Mgmt while delivering great CX

We might all agree the balance has shifted in favor of the customer quite some time ago.  We are all seeking innovative and unique ways to deliver an outstanding customer experience in order to...

For Marketing Leadership Professionals

Blog:The Mobile Revolution Will Extend Your Business Model More Quickly Than The Web Did

That’s kind of a bold statement to make when many companies — be they media players or the likes of Facebook — face a mobile monetization gap and when most successful companies...

Discussion:Effects of Construction Near Data Center

One of my CIOs is located within an area where over 200 piers are going to be sunk into the ground using a pile driver.  He is looking for any sources of information about the effects of this...

For CIO Professionals

Report:Prepare For The Connected Enterprise Now

Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

• Downloads: 711
• Comments: 2
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For Chief Marketing Officer Professionals

Blog:CES 2013: The Four-Sentence Summary

I know what you're thinking: CES is so last week already. But the lessons of CES will follow -- some would say haunt -- us all year long, so it's worth a sober summary of last week's...

Discussion:Buyer Role Profile: Sourcing And Vendor Management

For Enterprise Architecture Professionals

Blog:Healthcare – an industry transformed by technology. Could you be the Forrester analyst to cover it?

The healthcare industry is undergoing transformation.  What’s driving this?  A wide range of factors, from new regulations and government programs, to new treatments and approaches,...

For Marketing Leadership Professionals

Blog:Take On Mobile Marketing Tactics With Support

Think about the past 24 hours: What have you done with your mobile phone? Did you send a text message? Check your email? Read any articles? Challenge someone in Words With Friends? If you said...

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

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For Security & Risk Professionals

Report:Simplify Cybersecurity With PCI

Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

• Downloads: 230

Discussion:Forrester Research Online Display Advertising Forecast, 2012 To 2017 (US)

Hi NIcki, Do you have / plan to show forecasts by industry?Thanks!

For Chief Information Officer Professionals

Blog:OpenWorld And Dreamforce: A Competitive Game

Actually, most customers do not directly compare Oracle with Salesforce.com, as organizations buy very different things from these two vendors. While Oracle has a diversified portfolio of middleware...

Discussion:Responding to criticism of your company posted on social media sites

What should the strategy be for responding to criticism of your company that appears on Twitter/blogs, and what are some best practices for engaging in conversations where the company's name is...

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

The Nine Providers That Matter Most And How They Stack Up

Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

• Downloads: 461
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Discussion:Competitive Advantage Through Social Business

For eBusiness & Channel Strategy Professionals

Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...