Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Alex Cullen
Forrsights For Business Technology

For CIO Professionals
Report:BT 2020: IT's Future In The Empowered Era
An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo
James Staten, Alex CullenJanuary 7, 2011
Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...
- Downloads: 2540
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For Enterprise Architecture Professionals
Report:The State Of EA 2010
EA's Top Focus: Overcoming Long-Standing Obstacles
Alex Cullen, Tim DeGennaroMarch 4, 2011
Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...
- Downloads: 628

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For CIO Professionals

Report:BT 2020: IT's Future In The Empowered Era

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Report:The State Of EA 2010

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