Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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  • Christine Spivey Overby
  • Media Mix

  • For Marketing Leadership Professionals

    Report:Scale Success with Programmatic Multichannel Media Buying

    Continuous Improvement: The Digital Media Buying Playbook

    Joanna O'Connell, Christine Spivey OverbyDecember 06, 2012

    This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic...

    • Downloads: 349

  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Christine Spivey OverbyJune 29, 2012

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 1915
 
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