Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

1 result in Everything

  • Christine Spivey Overby
  • Media Mix
  • For Marketing Leadership Professionals

    Report:Scale Success with Programmatic Multichannel Media Buying

    Continuous Improvement: The Digital Media Buying Playbook

    This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic...

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