Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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46 results in Everything

  • Lutz Peichert
  • For Sourcing & Vendor Management Professionals

    Report:Create An Effective Sourcing Strategy

    Strategic Plan: The SVM Practice Playbook

    As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

    • Downloads: 443
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: How Merck Cut Costs And Improved Value By Investing In Vendor Management

    Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...

    • Downloads: 440
  • For Sourcing & Vendor Management Professionals

    Report:Introducing The Sourcing Life Cycle 2.0

    Refining The Sourcing Life Cycle To Accommodate Changes In The Technology Landscape

    New technologies, new service delivery models, and new competitive challenges are forcing companies to reconsider the way they source technologies for the business. While in the past cost was the...

    • Downloads: 472
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Charts & Figures:Vendor Management As Part Of The Sourcing Life Cycle

  • For Sourcing & Vendor Management Professionals

    Report:The Forrester SVMO Maturity Model

    The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...

    • Downloads: 32
  • For Sourcing & Vendor Management Professionals

    Client Inquiry:Vendor Management System Qualifications

    What does a vendor management system look like and what are the vendor qualifications (certifications, ethics, compliance, etc.)?

    • For Sourcing & Vendor Management Professionals

      Blog:What's Your Take On RfP Versus RfS?

      Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...

      • For Sourcing & Vendor Management Professionals

        Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

        A Hot Market, But Questions About ROI, Vendors, And Integration Remain

        Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

        • Downloads: 234
      • For Sourcing & Vendor Management Professionals

        Report:Build SVM's Value Message

        Value Communication: The SVM Practice Playbook

        Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

        • Downloads: 207
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Critical Sourcing Decisions Depend On Your Application Portfolio Analysis

        In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

        • Downloads: 234
        • Comments: 2
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Aligning Vendor Management Responsibilities To Your IT Organization's Mandate

        IT Archetype Serves As The Foundation For Effective Organizational Alignment

        Although most companies understand the need for a more strategic vendor management office (VMO), many of these companies don't know where to organize their vendor management activities. Because...

        • Downloads: 513
      • For Sourcing & Vendor Management Professionals

        Report:Sourcing And Vendor Management's 2012 To 2014 Priorities: SVM's Value To The Business

        In Q3 2011, Forrester fielded its second annual Global Sourcing And Vendor Management Priorities Survey to 156 sourcing and vendor management (SVM) professionals. In this survey, SVM professionals...

        • Downloads: 413
      • For Sourcing & Vendor Management Professionals

        Client Inquiry:How Do You Define A Sourcing Strategy?

        What do I have to do to prepare for defining a sourcing strategy?

        • For Sourcing & Vendor Management Professionals

          Blog:When Planning To Drive Through A Desert – Make Sure Your Car Doesn’t Break!

          Imagine the following: You’re about to embark on a road trip through the desert. Anyone who loves living would put the car they rely on into a repair shop prior to starting this journey to make...

          • For Sourcing & Vendor Management Professionals

            Report:Best Practices For Streamlining Sourcing Life-Cycle Governance

            Aligning Key Stakeholders With Sourcing Process Increases Value

            Forrester defines different generations of outsourcing capabilities within firms based on the level of experience. Companies starting on their outsourcing initiatives are defined as "first...

            • Downloads: 470
            • Rating:
          • For Sourcing & Vendor Management Professionals

            Client Inquiry:Cost Savings Rate For IT Procurement

            What do I have to do to prepare for defining a sourcing strategy?

            • For Sourcing & Vendor Management Professionals

              Client Inquiry:VMO Responsibilities

              What are additional roles/responsibilities of the VMO?

              • For Sourcing & Vendor Management Professionals

                Report:Achieve Stakeholder Buy-In For Your SVMO

                Sourcing and vendor management (SVM) organizations are the professional link between the internal business demand and the external supply resources. SVM professionals have to engage with business...

                • Downloads: 105
                • Rating:
              • For Sourcing & Vendor Management Professionals

                Tool:Aside From General Trends, Deploying Video Is A Hot Topic For End Users

              • For Sourcing & Vendor Management Professionals

                Report:SVM Activities, Roles, And Skills Are Evolving

                Skills And Staffing: The SVM Practice Playbook

                Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping their...

                • Downloads: 184
                • Rating:
              • For Sourcing & Vendor Management Professionals

                Report:Cutting SVM's Gordian Knot Of Process Responsibilities

                Processes: The SVM Practice Playbook

                Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

                • Downloads: 126
                • Rating:
              • For Sourcing & Vendor Management Professionals

                Report:Strong Vendor Management Requires New Performance Measurements

                Focus On A Supplier's Market Performance, Not Just Its Delivery Performance

                The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...

                • Downloads: 549
              • For Sourcing & Vendor Management Professionals

                Report:FAQs About Services Procurement Solutions

                How To Source VMS And MSP Solutions Today

                Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

                • Downloads: 819
                • Rating:
              • For Sourcing & Vendor Management Professionals

                Client Inquiry:IT Outsourcing Governance Tools

                What tools should I use for IT Outsourcing Governance?

                • For Sourcing & Vendor Management Professionals

                  Blog:Building or enhancing a VMO that will change your company

                  The VMO is becoming more and more important for companies. As such, the demand to create a structure is prominent. To avoid pitfalls and get a jump-start on this, we at Forrester designed a workshop...

                  • For Sourcing & Vendor Management Professionals

                    Client Inquiry:What Does Co-Sourcing Really Mean?

                    What does Forrester refer to as co-sourcing model; what is Forrester's definition of a co-sourcing model; and what are the major pros and cons of a co-sourcing model compared to dedicated model?

                     
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