Forrester

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark, 2011: Online Travel Agencies

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Online Travel Agencies

In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering...

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For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

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For eBusiness & Channel Strategy Professionals

Report:European In-Store Pickup Service Best Practices

Addressing Consumers' Need For Immediacy And Cost Savings

European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Blog:The Expanding Community Of Web Buyers Boosts EU And US Online Retail Growth In 2011

Forrester has just released its US Online Retail Forecast, 2010 to 2015, and EU Online Retail Forecast, 2010 to 2015. It is clear from our forecast data that online sales in the US and EU will...

For eBusiness & Channel Strategy Professionals

Tool:Backcountry's Critical Mass Grows

For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 646

For eBusiness & Channel Strategy Professionals

Tool:Facebook Likes And Shares Experience Strong Gains Since Fan Page Inception

For eBusiness & Channel Strategy Professionals

Blog:Inhibitors And Drivers In Japan’s Retail Market

I spent last week in Tokyo, Japan.  Given that an increasing number of our clients are eyeing Japan’s eCommerce market, I thought it would be interesting to share some observations from my...

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

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For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

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For eBusiness & Channel Strategy Professionals

Tool:Forrester's Website Functionality Benchmark Criteria: Online Travel Agencies

For eBusiness & Channel Strategy Professionals

Blog:Learn From Your Peers And Forrester Analysts

Springtime in London will bring the Forrester eBusiness and Channel Strategy Summit (May 23).  The event will focus on how progressive organizations are actually executing effectively in serving...

For eBusiness & Channel Strategy Professionals

Report:The Mobile eBusiness Ecosystem

Stakeholder Map: The Mobile eBusiness Playbook

This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

• Downloads: 480
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For eBusiness & Channel Strategy Professionals

Blog:Harnessing the Mobile Revolution -- End-to-End

Engaging with users via mobile is now unavoidable - no surprise there. By 2016, smartphone subscriptions in the US will likely outnumber people and in Europe, almost 70% of the population will own...

For eBusiness & Channel Strategy Professionals

Report:Alternative eCommerce Delivery Options In Europe

Substitutes To Conventional Home Deliveries Exist

Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place and...

• Downloads: 520

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For eBusiness & Channel Strategy Professionals

Tool:2010 Outpaces 2009 In Backcountry's Community Contributions

For eBusiness & Channel Strategy Professionals

Blog:eBusinesses Use Digital to Deal with Sandy

eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country.  How many times have we heard of a snow storm November and December slamming...

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Mass Merchants

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

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For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2010

Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches

The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...

• Downloads: 300

For eBusiness & Channel Strategy Professionals

Blog:Join Our Global Mobile Survey And Get Free Aggregated Results

A year ago, Forrester fielded our Q3 2010 Global Mobile Maturity Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in...

For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

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For eBusiness & Channel Strategy Professionals

Blog:A Multichannel Stroll Down Fifth Avenue

A few weeks ago, my colleague Martin Gill and I took a stroll around London in order to see what retailers were doing in their multichannel efforts.  Martin challenged me to do a similar...

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Department Stores

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

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For eBusiness & Channel Strategy Professionals

Tool:Forrester's Website Functionality Benchmark Criteria