Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Refine your results

Date Range

Role

Methodology

Topics

Region

Vendor

38 results in Everything

  • Art Schoeller
  • For Infrastructure & Operations Professionals

    Report:Use Context To Drive A Seamless UC&C Service Layer

    Vision: The Communications And Collaboration Infrastructure Playbook

    Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

    • Downloads: 170
  • For Application Development & Delivery Professionals

    Report:Forrester's Unified Communications Road Map Planning Assessment

    Due to the disparate nature of unified communications components (voice, video, IM, conferencing), enterprises quite frequently lack the process to develop a comprehensive UC road map. The industry...

    • Downloads: 80
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

    • Downloads: 568
    • Rating:
  • For Infrastructure & Operations Professionals

    Charts & Figures:Enterprise Interest Level In Outsourcing Their Call Center

    Despite Budget Pressures, Infrastructure And Operations Professionals Are Driving A Wide Array Of Contact Center Upgrades

  • For Application Development & Delivery Professionals

    Report:SIP Trunking May Save You Money

    I&O Professionals Need To Explore SIP Trunking, But Consider Application, Security, And Interoperability Costs When Calculating ROI

    The communications industry continues on its path to packetizing real-time communications managed by session initiation protocol (SIP). As a result, SIP trunking is a key component that connects...

    • Downloads: 393
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For Infrastructure And Operations Professionals: Contact Center Solutions, Q3 2011

    Navigating the complex contact center solution landscape continues to be challenging, particularly in light of the rapid rise of social computing, mobility, and voice of the customer initiatives...

    • Downloads: 827
    • Rating:
  • For Application Development & Delivery Professionals

    Client Inquiry:How Should An Organization Go About Selecting A Vendor To Do An IVR Implementation?

    Could you please provide some guidance on how to select a vendor to do an IVR implementation?

    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Client Inquiry:What Is The Industry Standard Methodology For Determining Telephony Capacity

    Is there an industry standard methodology to determine the sizing for a phone system, specifically the sizing ("pipe") for inbound/outbound calls? If there is an industry standard method for...

    • For Application Development & Delivery Professionals

      Report:The Unified Communications Civil War

      I&O Must Organize IT Around A Common UC Road Map To Reduce Risk And Increase Adoption

      In the American Civil War, many combatants shared a common background of having attended the Unites States Military Academy at West Point as cadets. The war pitted not only brother against brother...

      • Downloads: 745
    • For Application Development & Delivery Professionals

      Tool:Include These Areas In Your Contact Center Technology Assessment

    • For Application Development & Delivery Professionals

      Report:The UC User Dilemma: If I&O Builds It, Will They Come?

      I&O Teams Can Take A More Active Role In Driving User Adoption By Avoiding Six Common UC Deployment Pitfalls

      The value of unified communications (UC) increases when users have the reassurance that they can collaborate across the enterprise. For many infrastructure and operations (I&O) professionals who are...

      • Downloads: 359
    • For Application Development & Delivery Professionals

      Report:Build An Outside-In Contact Center Road Map

      Road Map: The Contact Centers For Customer Service Playbook

      This report outlines the road map planning of Forrester's solution for applications development and delivery (AD&D) professionals working in customer service. For most industries, a large percentage...

      • Downloads: 331
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Update 2012: Proactive Outbound Notification Saves Money

      And Provides Personalized Services To Boost Customer Satisfaction

      In 2009, Forrester identified opportunities for contact center infrastructure and operations professionals (I&O) to use proactive customer communications to reduce costs for incoming calls by sending...

      • Downloads: 273
    • For Application Development & Delivery Professionals

      Client Inquiry:What Are Current Trends In Remote Worker Phone Solutions?

      For both back-office and contact center spaces, what are the trends in voice technology for remote workers?

      • For Application Development & Delivery Professionals

        Report:Update 2011: Are Home Agents Right For Your Contact Center?

        The Challenges And Benefits Of Supporting Work-At-Home Agents

        Forrester identified issues facing contact center infrastructure and operations (I&O) managers in November 2008, when we first published this report. In 2011 with the economy strengthening, they now...

        • Downloads: 378
      • For Application Development & Delivery Professionals

        Report:Is It Time To Move Your Contact Center To The Cloud?

        The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

        Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

        • Downloads: 616
        • Rating:
      • For Application Development & Delivery Professionals

        Report:Unified Communications Purchase Plans 2012

        The UC Market Matures And Consolidates

        Unified communications (UC) remains a priority for infrastructure and operations (I&O) professionals. In Forrester's Forrsights Networks And Telecommunications Survey, Q1 2011, we asked 547 North...

        • Downloads: 880
      • For Application Development & Delivery Professionals

        Report:TechRadar™ For Business Process Professionals: Contact Center Solutions, Q3 2011

        Navigating the complex contact center solution landscape continues to be challenging, particularly in light of the rapid rise of social computing, mobility, and voice of the customer initiatives...

        • Downloads: 782
      • For Application Development & Delivery Professionals

        Client Inquiry:How Long Does IP Telephony (IPT) Delivery Take?

        We are moving to a new IPT infrastructure with 6,000 seats and want to know how long a migration of this size typically takes. What is a reasonable time frame to expect delivery from our vendor?

        • For Application Development & Delivery Professionals

          Client Inquiry:Should We Eliminate Voicemail

          Are any other large companies considering making voicemail an opt-in feature for employees? Are we early adopters? Are large companies that use Microsoft BPOS online services for mail, chat, Live...

          • For Infrastructure & Operations Professionals

            Tool:A Simple Unified Communications Checklist Ensures A More Integrated UC Strategy

          • For Application Development & Delivery Professionals

            Report:HEROes Are Using Skype — Embrace It

            How To Manage Public UC Based On Skype And Mitigate Risk

            Infrastructure and operations (I&O) professionals who manage unified communications (UC) must decide how to incorporate public connections based on Skype software. HEROes in today's enterprises...

            • Downloads: 194
          • For Application Development & Delivery Professionals

            Tool:Include These Areas In Your Contact Center Technology Assessment

          • For Infrastructure & Operations Professionals

            Report:Build A Better Business Case For UC

            Business Impact: The Communications And Collaboration Infrastructure Playbook

            This report outlines Forrester's solution for IT infrastructure and operations (I&O) professionals who are building out communications and collaboration infrastructure. This report is designed to...

            • Downloads: 440
            • Rating:
          • For Application Development & Delivery Professionals

            Report:Contact Center Purchase Plans 2011

            Despite Budget Pressures, Infrastructure And Operations Professionals Are Driving A Wide Array Of Contact Center Upgrades

            The uncertain world economic outlook makes firms reluctant to hire new workers. Thus, it's no surprise that infrastructure and operations (I&O) pros are keen to invest in contact center upgrades to...

            • Downloads: 605
          • For Application Development & Delivery Professionals

            Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

            Landscape: The Contact Centers For Customer Service Playbook

            Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

            • Downloads: 165
            • Rating:
           
          Loading...

          Browse

          About Forrester

          Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

          Roles We Serve

          Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

          Analysts & Coverage Areas

          Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

          Forrester Leadership Boards

          Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

          Consulting

          Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

          Community

          Connect with peers and analysts, share your views, and ask questions on key business issues.

          Blog

          Forrester analysts weigh in on the latest business and technology news.

          • BROWSE
          • Register
          • Call +1 617.613.5730
          • Cart